Campaign verdicts
Every campaign gets a health label: Earning well, Can handle more, Tight or Losing money. Computed from your real ACoS and your break-even per campaign, so you see at a glance where to act.
Renewed · Sponsored Products workspace
Advertise on bol.com without guesswork
Sponsored Products can be your fastest-growing channel, or a silent money drain. Boloo's completely renewed advertising workspace shows per campaign, product and keyword what advertising costs you and what it brings in. Computed from your real sales data, never from assumptions.
Included in your Boloo subscription, with no extra fees or percentage of your ad revenue
One honest answer: is your advertising making money?
Where you used to interpret loose numbers yourself, the Today overview now answers directly. You see what you spent, what it brought in, and how much of every euro of ad revenue is left for purchasing, bol fees and profit. No scattered dashboards, no spreadsheets: one verdict built from your own data, straight from your bol account.
This is what it looks like
Click through the workspace yourself. Example view with illustrative numbers.
Boloo · Sponsored ProductsExample
Last 30 days
Yes, your advertising is making money.
Spent€ 412,86
Brought in€ 2.814,90
€ 0.15 advertising per € 1.00 revenue€ 0.85 left for purchasing, bol fees and profit
ACoS: 14,7%ROAS: 6,8
84.310Impressions
2.847Clicks
3,4%CTR
208Sales
7,3%Conversion
€ 0,15Avg. CPC
Everything you need to advertise profitably on bol
Six parts in one workspace, built on your real cost prices, commissions and sales data.
Keywords with winning bids
Per search term you see which ones drive sales, which only cost money, and what the current winning bid on bol is: an upper bound for what a click can cost you.
Profit calculator per keyword
Pick a product and Boloo fetches your selling price, costs and bol commission, plus live bids for around a hundred search terms. Enter your expected conversion and you see per term whether advertising earns or loses money, before you spend a single euro.
Branded Shelves reporting
Running brand showcases? Boloo shows impressions, clicks, cost and revenue per Branded Shelves campaign, properly labeled per attribution window, via bol's newest advertising API.
Product insights
Per product you see which campaigns pull on it, what they cost and earn together, and where ad spend is out of proportion to sales.
Money burners spotted
Search terms that get clicks but never sell surface automatically, with what they have already cost you, so you know exactly which terms to block.
How it works
Connect your bol account
Already a Boloo customer? The connection is already there. You find the workspace under My store → Sponsored Products.
See your real numbers instantly
Campaigns, products and search terms flow in automatically, including your cost prices and commissions for honest profit maths.
Steer with confidence
Raise budgets where campaigns can handle more, lower them where it gets tight, and block money burners: based on numbers, not gut feeling.
Honest numbers, or no numbers
Boloo never invents a figure. When we do not know something for sure, you see a dash, not a zero dressed up as a fact. A winning bid is shown as an upper bound, not a price. And attribution figures always name their measurement window, so you know exactly what you are comparing. That way you can trust every euro in the workspace.
Also good to know: Boloo changes nothing about your campaigns. Everything you see is insight into your own data. Automatic steering is on its way and only switches on when you choose it.
Frequently asked questions about advertising on bol.com
How much does advertising on bol.com cost?
You pay per click and set your own bid per keyword. What a click really costs varies strongly per search term and season. Boloo shows the current winning bid on bol per keyword, so you know in advance the most a click can cost you.
What is a good ACoS on bol?
That depends on your margin: a 20% ACoS is fine at a 40% margin but loses money at a 15% margin. Boloo computes your break-even ACoS per campaign from your real cost prices and commission, and judges your campaigns against that, not against a generic benchmark.
What are Sponsored Products on bol.com?
Sponsored Products are bol.com's ads that place your products higher in search results and on product pages. You pay per click through an auction model. Used well, they grow your revenue and your organic position; used badly, you pay for clicks that never pay off.
Does Boloo adjust my bids automatically?
Not yet, and that is deliberate. The workspace gives you full insight today; automatic steering is in development and only ships once it is proven safe. Boloo changes nothing about your campaigns unless you explicitly opt in.
Does this work with Branded Shelves?
Yes. Boloo reads Branded Shelves reporting through bol's advertising API and shows impressions, clicks, cost and revenue per brand showcase campaign, labeled per attribution window.
Stop guessing, start calculating
The Sponsored Products workspace is included in your Boloo subscription, alongside profit insight, product research and all your other selling tools.
Start your free trial