How much does Boloo cost?

Boloo works with three subscription plans: Starter, Business, and Enterprise. You choose whether to pay monthly or annually. Paying annually is considerably cheaper: you save up to around 50% compared to twelve individual months.

All plans start with a 7-day free trial, so you can calmly test Boloo before you pay. Every plan also includes the Boloo courses (worth €997). You'll always find the current prices and the full comparison table on the pricing page.

Starter is designed for beginners who want to start selling on bol.com and mainly want to do product research. You get, among other things:

• Access to the Boloo courses and the community;
• The Product Tracker for 500 products;
• The Product Database with 2.7 million+ bol.com products, the Niche Explorer covering all bol.com categories, and the Keyword Explorer with search volumes per calendar month;
• The Alibaba Scanner with 10 AI checks per month;
• The Profit Calculator and the Chrome Extension;
• CSV export up to 100 rows per export.

What you don't get in Starter: the Boloo AI tools (such as the Listing Generator AI), store management, the Sales Dashboard, and the advertising insights. For those you need Business or Enterprise.

Business is the most popular plan, built for sellers who are actively selling and want to grow. You get everything in Starter, with higher limits and full store management:

• Product Tracker for 2,000 products and 100 AI checks per month in the Alibaba Scanner;
• Boloo AI: Listing Generator AI, Review Analyser AI, Keyword Extractor AI, and the AI chatbot;
• Store management: order management, stock management, returns handling, and automatic invoicing;
• Email Campaigns for automated customer follow-up and more reviews;
• The Sales Dashboard with profitability per product, the Ranking Checker, and the Boloo App for iOS and Android;
• Advertising insights for Sponsored Products: impressions, CTR, ACOS, ROAS, and TACOS;
• Free onboarding and 1:1 coaching on request;
• CSV export up to 250 rows; you can connect an extra store for €9.95 per month.

Enterprise is built for professional sellers with high volumes. It includes everything in Business, but without restrictive limits: an unlimited Product Tracker, 1,000 AI checks per month in the Alibaba Scanner, and CSV exports up to 1,000 rows. In addition, the Customer Support AI is exclusive to Enterprise: it automatically generates answers to customer questions, which saves a lot of time when you're handling large numbers of orders. If you sell serious volumes and want to automate repetitive work as much as possible, this plan quickly pays for itself.

The difference is significant. Twelve months of Starter paid monthly cost €359.40, while annually you pay €199 - a saving of €160.40. With Business you save €180.40 per year (€479.40 versus €299) and with Enterprise as much as €240.40 (€839.40 versus €599). Just getting started and want to stay flexible? Then choose monthly. If you know you're serious about selling on bol.com, annual billing is almost always the smartest choice.

Boloo doesn't have a free plan, but it does have a free trial: you can try every subscription free for 7 days. During the trial you use all features of your chosen plan, including the courses. If you find that Boloo isn't for you, cancel within those 7 days and you pay nothing. If you continue, your subscription simply carries on after the trial. That way you discover risk-free whether the tools fit the way you work. Start your free trial here.

Beyond your Boloo subscription, there are two things to know. First: if you want to manage more than one bol.com store, within Business and Enterprise you can connect an extra store for €9.95 per month per store. Second: bol.com itself charges commission on every sale (roughly 5% to 17% depending on the product category) - that is entirely separate from Boloo. You can calculate in advance what you'll keep per product with the Profit Calculator. Also read our answer to what it costs to sell on bol.com.

Weigh the subscription costs against what one wrong decision costs. A purchase order for a product that turns out to have no demand easily costs hundreds of euros - more than a year of Starter with annual billing (€199). The reverse also holds: one well-chosen product that you do buy thanks to sales data pays back your subscription many times over. On top of that, one subscription replaces several separate expenses: research tooling, repricing software, email automation, and course material.

Still exploring and mainly doing product research? Then Starter (€29.95 per month) is enough to validate whether your product idea has potential. Actively selling and want to manage, automate, and advertise? Then choose Business (€39.95 per month) - for an extra €10 per month you get the complete platform, and it's the most chosen plan for a reason. If you're doing high volumes and want to track unlimited products and have customer questions answered automatically, Enterprise (€69.95 per month) is the logical choice. Compare all features per plan on the pricing page and try your pick free for 7 days first.