With millions of customers, bol.com is the most popular web store in the Netherlands and Belgium. As a bol.com seller, you have a significant advantage compared to other e-commerce entrepreneurs, such as webshop owners. You benefit from the name recognition of bol.com. But to make that name recognition work in your favor, you want to sell a product that is also in demand by the bol.com visitor. Time for product research!
What products can you sell best on bol.com? Don't make this mistake.
If you ask yourself the above question, the correct answer is often not 'a product that I think is really cool.' Yet, this is a mistake that many starting entrepreneurs make quickly. So, be careful with assumptions and putting your own preference first. Instead, opt for extensive product research and let the facts speak for themselves.
These products have been a huge success to sell on bol.com for a long time
To give you an idea, we'll highlight two products below that are popular (or have been). bol.com sellers who bought these products on time - when the trend was emerging - were able to benefit greatly from them.
Smart selling on bol.com: fidget toys
It may be that the term 'fidget toys' doesn't mean much to you. And let that be a wise lesson right away. If you're looking for products that sell best on bol.com, look further than your nose is long. Fidget Toys are a kind of fiddle toy. They have become particularly popular through TikTok.
Tip! Use social media to spot product trends. If a particular product is mentioned a lot on social media, that's a very good sign and can be the start of a trend (that earns you money)!
As you can see, the demand for Fidget Toys has decreased significantly. Nevertheless, there are still hundreds of searches for this product every day. So, why don't we advise selling fidget toys? Because there are already tens, if not hundreds, of sellers offering this product. It's hard to compete and a waste of your time. You can better spend that time spotting an emerging trend!
Selling on bol.com: hobbies are always a good idea
Diamond painting is a hobby that is particularly popular among women (or has been). But as you can see, thousands of people are still searching for this product every day. The advantage of a product like this is that it's not a one-time sale. It's a real 'consumable product' and that offers opportunities: with the right quality and customer service, you can have repeat customers order a package from you again and again.
For diamond painting, it also applies that this trend has been going on for a longer time. That automatically means: a lot of supply on bol.com. This makes diamond painting, like fidget toys, not an attractive product to start with now.
Still achieve success with an existing trend on bol.com?
If you choose to sell a product like the one above despite the large supply, you can increase your chances of success by creating an extremely strong product listing. Think of beautiful product photos and a rock-solid product description. Also, look for products that are unique, so you can clearly distinguish yourself from the competition.
Products that you can sell best on bol.com
As mentioned, to determine which products you can sell best, you want to look at the facts. You can focus on an emerging trend, but also on products that will always be needed, such as: baby supplies, office supplies, and sports equipment. Of course, you can also check with your supplier: which products are in higher demand with your supplier at the moment?
At Boloo, we have all the expertise to help you start your successful bol.com business. Of course, we also help you find the right products. In our popular course, we've outlined the path to success step by step for you.