Boloo vs Bol Start (2026)
Both platforms help you get started on bol.com - but which one delivers more value?
| Feature | Boloo | Bol Start |
|---|---|---|
| Product Tracker | V6 AI model: 66% more accurate for medium sales, 200% better for high volumes | ✗ |
| Product Database | ✓ | ✗ |
| Keyword Explorer | ✓ | ✗ |
| Profit Calculator | ✓ | ✗ |
| Chrome Extension | ✓ | ✗ |
| Email Campaigns | ✓ | ✗ |
| Automatic Invoicing | ✓ | ✗ |
| Customer Support AI | ✓ | ✗ |
| Listing Generator AI | ✓ | ✗ |
| Sales Dashboard | ✓ | ✗ |
| Zapier Integration | 1,000+ apps via Zapier | ✗ |
| Repricing Tool | Buy Box + stock-based repricing | ✗ |
| Alibaba Product Lookup | ✓ | ✗ |
| Market Share Analysis | ✓ | ✗ |
| Bulk Data Import | ✓ | ✗ |
| Courses & Training | Extensive + 1:1 coaching | ✗ |
| Community | 10,000+ sellers | ✗ |
| Free Trial Period | 7-day free trial | ✗ |
Our verdict
Boloo combines training with 14+ professional tools and an active community - while Bol Start sticks to education without tools to actually run your business.
Boloo vs Bol Start: learning, or learning and doing?
Bol Start helps beginning bol.com sellers get going with courses and guidance. Boloo also offers education - courses, 1:1 coaching, and a community - but combines it with 14+ professional tools that let you put what you've learned straight into practice. For starters that's an essential difference: with one you learn how it's done, with the other you learn it and execute it within the same platform.
Education: the core of both, but filled in differently
Bol Start focuses on courses and guidance for starting sellers. Boloo offers an extensive course catalog, personal 1:1 coaching, and a community of 10,000+ sellers where you can ask questions daily to entrepreneurs already selling on bol.com. So you don't just learn the theory - you also see how other sellers approach it in practice, from your first product to scaling up.
The big difference: tools to actually sell
Knowledge is the starting point, but you run a bol.com business with tools. Boloo includes them: the Product Tracker with the V6 AI model (sales estimates that are 66% more accurate at medium volumes and 200% better at high volumes), a product database to find promising products, a Keyword Explorer, a profit calculator that works out your margin before you buy, and a Chrome extension for data directly on bol.com. Bol Start offers none of these tools - after the course, you have to find your equipment elsewhere.
Sourcing your first product
For starters especially, sourcing is a hurdle. Boloo's Alibaba product lookup automatically searches for suppliers for products from the database, so you immediately see where you can source a product and what your margin will be. That takes you from idea to first order without endless manual searching.
Automation for when you grow
Once your first sales come in, Boloo takes work off your hands with email campaigns for reviews, automatic invoicing, a Customer Support AI, a Listing Generator AI for product copy, buy-box and stock-based repricing, and a Zapier integration with 1,000+ apps. So you grow from starter to advanced seller within the same platform.
Who should choose Bol Start?
If you're only looking for a course or personal guidance to learn the basics of selling on bol.com, and prefer to arrange your tools separately, Bol Start may suit you.
Who should choose Boloo?
If you want to learn and do at the same time, choose Boloo. You get courses, 1:1 coaching, and a community of 10,000+ sellers, plus all the tools to find, source, and sell products - all in one subscription. That way you don't have to invest in separate software again after your training.
Pricing
Boloo Starter costs €29.95 per month (or €199 per year), Business €39.95 per month (or €299 per year), and Enterprise €69.95 per month (or €599 per year). Every plan starts with a 7-day free trial, so you can experience without obligation whether it suits you. Check the current rates on our pricing page.
Frequently asked questions
What is the difference between Boloo and Bol Start?
Boloo combines training with 14+ professional tools and an active community - while Bol Start sticks to education without tools to actually run your business.
Is Boloo better than Bol Start?
Boloo offers a more complete package with 14+ tools, AI automation, courses, 1:1 coaching, and a community of 10,000+ sellers. Bol Start offers courses and guidance for new bol.com sellers. Which fits better depends on your situation - the comparison table on this page puts both tools side by side, feature by feature.
What features does Boloo offer compared to Bol Start?
Boloo bundles 14+ tools in one platform: including the Product Tracker with V6 AI model, Product Database, Keyword Explorer, Profit Calculator, Listing Generator AI, Customer Support AI, email campaigns, automatic invoicing, stock-based repricing, and Alibaba product lookup. In the comparison table on this page you can see per feature whether Bol Start offers an alternative.
How much does Boloo cost?
Boloo Starter costs €29.95 per month (or €199 per year), Business €39.95 per month (or €299 per year), and Enterprise €69.95 per month (or €599 per year). Every plan starts with a 7-day free trial. See current pricing at boloo.co/pricing.
Can I try Boloo for free?
Yes, all Boloo plans (Starter, Business, and Enterprise) start with a 7-day free trial, with no commitments. There is no permanently free plan: after the trial you choose the subscription that matches your ambition.
How do I switch from Bol Start to Boloo?
Switching from Bol Start to Boloo is risk-free: every Boloo plan starts with a 7-day free trial, so you can use both tools side by side first. If you like Boloo, you choose a monthly or annual subscription - monthly subscriptions can be cancelled on a monthly basis, so you're never locked in long-term.
Who is Boloo for, and who is Bol Start for?
Boloo is built for bol.com sellers who want to run their entire business from one platform - from product research and sourcing to invoicing and customer service, complemented by courses, 1:1 coaching, and a community. Bol Start offers courses and guidance for new bol.com sellers. Check the comparison table above to see which tool best fits your situation.
Can I cancel my Boloo subscription at any time?
Yes, monthly subscriptions can be cancelled on a monthly basis and annual subscriptions run until the end of the subscription year. Cancelling takes one click from your account - no cancellation fees, no fine print.