Automate your prices on bol.com with two repricing modes in one tool: automatically win and defend the buy box, or let your prices move with your stock levels. Always within your own minimum and target price.
The repricer continuously watches the competing offers on your EAN and reacts in real time the moment a competitor changes their price. Losing the buy box? Boloo undercuts to the cent to win it back. Already holding it? The price creeps up step by step toward your target so you capture maximum margin while you keep winning. All within the boundaries you set, with a calm cooldown that prevents price flapping.
Beyond the buy box, you can also price by stock — ideal for private label and products without a direct competitor. Stock running low? The price goes up to maximise your margin. Just restocked? The price becomes more competitive to sell faster. Set repricing per individual product or for a whole category, or start right away with the smart defaults.
Both repricing modes always respect your floor and ceiling. Set a minimum price per product or category and the repricer never sells below your desired margin — not even in a price war. Your target price is the ceiling on the way to maximum profit. So you benefit from dynamic pricing without the risk of loss-making sales.
See in your Boloo dashboard what the repricer does for you: the effect on your revenue, margins and profitability. For each offer you get a complete history of every price change — including the reason (undercut for the buy box, crept up toward target, floor hit, or price held). Full transparency on every automatic adjustment.
Why are we this transparent? Because we want you to pick a tool that fits your strategy. Boloo's repricer is built to win the buy box and protect your margin — sustainable profit instead of a race to the bottom.
Try Boloo free for 7 days and discover how to sell successfully on bol.com.
Start free now"Dankzij Boloo ben ik mijn eigen onderneming gestart. Daarbij ben ik stap voor stap de e-commerce business ingerold en heb ik nu een goedlopende zaak."
"Boloo is de enige tool die je nodig hebt om een bol.com store op te schalen naar 100k per maand."
"Onmisbaar! Ik gebruik Boloo dagelijks voor het monitoren van sales, ranking en de mailcampagnes."
"Boloo biedt alles wat je nodig hebt als Bol.com verkoper; snel winstgevende producten vinden én overzichtelijk store management."
"Alles wat je nodig hebt! Boloo geeft jou letterlijk alles wat je nodig hebt om een succesvolle bol business te starten."
"Je krijgt ZOVEEL waarde voor die 4 tientjes per maand. Je leert hoe e-commerce werkt..."
"Fantastische community, zonder hen had ik nooit een succesvolle Bol-business kunnen starten."
"Top cursus, na 3 maanden full time bol gegaan en nu 1 jaar na start nog steeds fulltime."
