"Thanks to Boloo, I was able to turn my passion for entrepreneurship into a profitable bol.com business."
Thomas€700,000 revenue
A community of 10,000+ sellers
Know what sells on bol.com, before you buy stock.
Boloo predicts the sales of any product, manages your ads and prices and automates your invoicing. One workspace for sellers who are serious about growth.
Cancel anytime · cancelling during your trial costs nothingSee the platform
- €2.5 billion+
- gross sales value through Boloo members since 2019
- 20,000+
- orders per day
- 2019
- active since
Thomas, Dennis and Patrick grew to between €700,000 and €1,500,000 in revenue with Boloo. Watch their stories
Aggregated member data; individual results vary.
The Boloo Platform
The all-in-one platform for bol.com success
Discover profitable products
Predict the sales of any bol.com product with AI, find profitable niches and surface the best items to sell - without ever second-guessing the potential.
Start 30 days freeBoloo helps ambitious people sell successfully on bol.com
Individual member results. These results are not representative of every seller and are no guarantee.
From the community
View all community postsWhat entrepreneurs are sharing in our community
Practical insights, current opportunities and honest experiences from bol.com sellers.
The latest conversations are on their way
Take a look inside the community or start the first conversation yourself.
Product Research
The Bol Product Tracker tracks everything that sells on bol.com
Analyze millions of products with our AI - sales, revenue, reviews and impressions in one dashboard. Powered by our V6 AI model for sales forecasts you can truly rely on.
Discover the Bol Product TrackerTracking: 3/ ∞
Change planProducts
Category
Sales (30 days)
Avg. price
Revenue (30 days)
Reviews
Smartphones
1.6921.55524.355 sales (-2.3%)
25280%6 sellers
€ 1.343,500%
€ 338.56280%
8 reviews
Smartphones
1.6921.55524.355 sales (-2.3%)
24812.4%9 sellers
€ 1.2200%
€ 302.56012.4%
19 reviews
Smartphones
1.6921.55524.355 sales (-2.3%)
34432.7%11 sellers
€ 819,900%
€ 282.045,6032.7%
19 reviews
Smartphones
1.6921.55524.355 sales (-2.3%)
39621.8%7 sellers
€ 6780%
€ 268.48821.8%
87 reviews
Digitale notitieblokken
44482.277 sales (+110.2%)
1.038108%4 sellers
€ 2390%
€ 248.082108%
226 reviews
V6 AI model
Up to 200% more accurate sales forecasts than our previous AI model
Data in minutes
Add any bol.com product and receive sales data within minutes
90+ days history
See sales, revenue, competition and price trends over the last 90+ days
Filter millions of products
Search 2.7M+ tracked products by category, reviews, revenue and more
Product Research
Discover profitable niches with Niche Explorer
Analyze 349+ bol.com categories on search volume, trends, price distributions and competition - fully data-driven.
Search Volume Trends
Real-time search data from 349+ categories, updated daily
Category Rankings
Compare Top, Trending and Gainers with advanced filters
Price & Sales Analysis
Distributions, turnover figures and competition per category
Trending & New
Discover fast-growing and newly added categories
Trending today
1Party stickers+452%
2Picnic baskets+314%
3Wreaths+2442%
New
Find your next winning product with the Alibaba Scanner
~500k bol.com products next to their cheapest Alibaba supplier - with margin, profit per month and an AI check for every match.
Side-by-side comparison
Bol.com product and Alibaba offer next to each other, automatically matched
AI match check
A vision model judges every match with a confidence percentage
Margin & profit
Gross margin in € and %, plus potential profit per month
Sales & trends
Monthly sales with sparklines, filters and CSV export
Fresh from the scanner
LED strip 10 meter RGB€ 24,95 → € 4,20
83%Match 96%Donut dog bed Ø 80 cm€ 34,99 → € 18,90
46%Uncertain 61%Adjustable posture corrector€ 19,95 → € 2,60
87%Match 94%Renewed
Get a grip on your Sponsored Products
The renewed advertising workspace tells you per campaign, product and keyword whether advertising on bol earns or loses money. Computed from your own numbers.
One honest verdict
Instantly see whether your advertising makes a profit and what is left per euro of revenue
Campaign health
Every campaign gets a label based on your real ACoS and break-even
Winning bids
The current winning bid on bol per keyword, as an upper bound
Profit calculator
Work out in advance which search terms reach your profit goal
Repricing Tool
Boost your profit with automated pricing
The repricer watches your bol.com prices day and night: winning the buy box when it can, taking margin whenever possible and never selling below your minimum.
Win the buy box
Nearly all sales on bol.com go through the buy box. Boloo wins and defends it automatically, 24/7.
Build up your margin
Once you hold the buy box, your price climbs step by step towards your target price. Every step is extra profit.
Never at a loss
You set the minimum price and Boloo never goes below it. Not even in a price war.
Solutions for all sellers
New
Meet the Boloo AI Assistant
Your personal AI assistant for Bol.com. Analyzes your sales, monitors your stock, and detects issues - 24/7, fully automated.
Real-time data
Connected to your Bol.com account for up-to-date insights
Automatic checks
Monitors stock, prices, and detects issues
Learns your business
Remembers preferences and adapts to your situation
Safe & transparent
Fully controllable, you always stay in control
New · Boloo MCP
Connect your AI client to your Boloo data
With Boloo MCP, a compatible AI client retrieves the data your account has access to. Signing in with your Boloo account works in Claude Desktop and Claude Code; other MCP clients use a key.
Claude DesktopClaude Code
Two ways
Sign in with your Boloo account, or put an MCP key in your client's settings.
You decide
Permissions per area, within the permissions of your own account.
From Boloo
Your AI retrieves the numbers from Boloo the moment you ask. No export.
Never in a chat
A key belongs in your client's settings, not in a chat message.
Security
Your sales data, encrypted and protected
Your revenue, inventory and customer data are sensitive business data. That's why we protect them with modern, proven security standards - no half measures.
Passkeys & 2FA
Phishing-resistant passkeys and two-factor verification - no password that can be stolen
AES-256 encryption
Files at rest and data in transit encrypted with AES-256 and TLS
Hosting in Germany
ISO 27001 certified data centers in Germany - your data stays within the EU under German and European law
24/7 monitoring
Continuous monitoring of errors and suspicious activity - incidents are detected within minutes
New in Enterprise
Work with your whole team in one Boloo account
Give colleagues their own login and decide what each person can see and do. You no longer need to share your password.
A login for every person
Invite someone by email. They then use their own password.
Roles and permissions
Choose read-only, member or admin based on the work they do.
Unlimited with Enterprise
Enterprise includes unlimited team members at no extra cost per user.
New? Learn to sell profitably on bol.com with our courses.
Course Building Blocks
- Introduction7 modules
All basic steps to start successfully
- Product Discovery System11 modules
Find and validate profitable products
- Supplier Management1 modules
Sourcing from suppliers
- Platform Optimization13 modules
Listings, SEO and algorithm mastery
- Branding & Marketing4 modules
High‑level strategy for growth
- Scale to €50K+8 modules
Advanced tactics for scaling up
Available in English
Start, Sell & Scale
Start with Start, Sell & Scale: 27 video lessons, now available in English. Follow the lessons in the Boloo app at your own pace.
Explore English coursesThe Boloo 10X Course
See how we grow a bol.com store from €0 to €100K revenue (€30K profit). The entire process is recorded for you: product discovery, sourcing and selling.
Discover more→The bol.com Blueprint Course
The bol.com bible: learn step‑by‑step everything to sell successfully on bol.com. From product research to suppliers, listings and scaling to €50K+ per month.
Discover more→Revenue and profit figures mentioned are real-world examples from individual members, not guaranteed results.