Boloo vs Sellevate (2026)
The complete comparison for bol.com sellers. Discover which tool fits you best.
| Feature | Boloo | Sellevate |
|---|---|---|
| Product Tracker | V6 AI model: 66% more accurate for medium sales, 200% better for high volumes | ✗ |
| Product Database | ✓ | ✓ |
| Keyword Explorer | ✓ | ✗ |
| Profit Calculator | ✓ | ✗ |
| Chrome Extension | ✓ | ✓ |
| Email Campaigns | ✓ | ✗ |
| Automatic Invoicing | ✓ | ✗ |
| Customer Support AI | ✓ | ✗ |
| Listing Generator AI | ✓ | ✗ |
| Sales Dashboard | ✓ | ✗ |
| Zapier Integration | 1,000+ apps via Zapier | ✗ |
| Repricing Tool | Buy Box + stock-based repricing | ✗ |
| Alibaba Product Lookup | ✓ | ✗ |
| Market Share Analysis | ✓ | ✗ |
| Bulk Data Import | ✓ | ✗ |
| Courses & Training | Extensive + 1:1 coaching | ✗ |
| Community | 10,000+ sellers | ✗ |
| Free Trial Period | 7-day free trial | ✗ |
Our verdict
Boloo offers a more complete package with AI tools, courses, 1:1 coaching, and an active community - while Sellevate focuses primarily on product research.
Boloo vs Sellevate: the complete comparison for bol.com sellers
Boloo and Sellevate are both Dutch platforms for bol.com sellers, but their scope differs considerably. Sellevate focuses mainly on product research and analytics. Boloo covers product research too, but also takes on automation, AI, sourcing, education, and community. In this comparison we lay out the differences, so you know which tool fits your business.
Product research: the shared foundation
When it comes to product research, the tools partly overlap. Both offer a product database and a Chrome extension that lets you view product data directly on bol.com. Boloo goes further on top of that with the Product Tracker on the V6 AI model: sales estimates that are 66% more accurate for medium sales volumes and 200% better for high volumes. In addition, Boloo gives you a Keyword Explorer to analyse search terms and niches, a profit calculator that works out your margin, and market share analysis - research tools you won't find at Sellevate.
Automation and AI: where the paths diverge
The biggest difference lies in what happens after the product research. Boloo automates your daily operation with email campaigns for reviews, automatic invoicing, a Customer Support AI that helps handle customer questions, and a Listing Generator AI that writes optimised product copy. Boloo also offers buy-box and stock-based repricing - prices that automatically move with your stock level - and a Zapier integration that connects Boloo to 1,000+ apps. Sellevate doesn't offer this automation and AI layer.
Grip on your sales
Boloo includes a Sales Dashboard where you track your revenue and sales, complemented by bulk data import to process large datasets in one go. Sellevate offers no sales dashboard, so you'd need another solution to monitor your own performance.
Sourcing: from product idea to supplier
Finding a promising product is step one; sourcing it smartly is step two. With Boloo's Alibaba product lookup you search for suppliers for products from the database directly, giving you immediate insight into your purchase price and potential margin. Sellevate has no sourcing functionality, so you'd have to figure this out manually.
Education and community
Beyond tools, Boloo also gives you knowledge: an extensive course catalog, personal 1:1 coaching, and a community of 10,000+ sellers sharing experiences and tips. For starters this is often the difference between getting stuck and pushing through. Sellevate offers no courses, coaching, or community.
Who should choose Sellevate?
If you're looking for a compact tool purely for product research and analytics, Sellevate may be enough. You get a product database and a Chrome extension to view data on bol.com - clear and without extras.
Who should choose Boloo?
If you want to run your entire bol.com business from one platform - from research and sourcing to invoicing, customer service, and growth - Boloo is the more logical choice. You get 14+ tools, AI automation, courses, 1:1 coaching, and a community, so you don't need separate subscriptions side by side.
Pricing
Boloo Starter costs €29.95 per month (or €199 per year), Business €39.95 per month (or €299 per year), and Enterprise €69.95 per month (or €599 per year). Every plan starts with a 7-day free trial, so you can test everything without obligation. Check the current rates on our pricing page.
Frequently asked questions
What is the difference between Boloo and Sellevate?
Boloo offers a more complete package with AI tools, courses, 1:1 coaching, and an active community - while Sellevate focuses primarily on product research.
Is Boloo better than Sellevate?
Boloo offers a more complete package with 14+ tools, AI automation, courses, 1:1 coaching, and a community of 10,000+ sellers. Sellevate is a Dutch platform offering tools for bol.com sellers, focused on product research and analytics. Which fits better depends on your situation - the comparison table on this page puts both tools side by side, feature by feature.
What features does Boloo offer compared to Sellevate?
Boloo bundles 14+ tools in one platform: including the Product Tracker with V6 AI model, Product Database, Keyword Explorer, Profit Calculator, Listing Generator AI, Customer Support AI, email campaigns, automatic invoicing, stock-based repricing, and Alibaba product lookup. In the comparison table on this page you can see per feature whether Sellevate offers an alternative.
How much does Boloo cost?
Boloo Starter costs €29.95 per month (or €199 per year), Business €39.95 per month (or €299 per year), and Enterprise €69.95 per month (or €599 per year). Every plan starts with a 7-day free trial. See current pricing at boloo.co/pricing.
Can I try Boloo for free?
Yes, all Boloo plans (Starter, Business, and Enterprise) start with a 7-day free trial, with no commitments. There is no permanently free plan: after the trial you choose the subscription that matches your ambition.
How do I switch from Sellevate to Boloo?
Switching from Sellevate to Boloo is risk-free: every Boloo plan starts with a 7-day free trial, so you can use both tools side by side first. If you like Boloo, you choose a monthly or annual subscription - monthly subscriptions can be cancelled on a monthly basis, so you're never locked in long-term.
Who is Boloo for, and who is Sellevate for?
Boloo is built for bol.com sellers who want to run their entire business from one platform - from product research and sourcing to invoicing and customer service, complemented by courses, 1:1 coaching, and a community. Sellevate is a Dutch platform offering tools for bol.com sellers, focused on product research and analytics. Check the comparison table above to see which tool best fits your situation.
Can I cancel my Boloo subscription at any time?
Yes, monthly subscriptions can be cancelled on a monthly basis and annual subscriptions run until the end of the subscription year. Cancelling takes one click from your account - no cancellation fees, no fine print.