Boloo vs Sellerly (2026)
The complete comparison for bol.com sellers. Discover which tool fits you best.
| Feature | Boloo | Sellerly |
|---|---|---|
| Product Tracker | V6 AI model: 66% more accurate for medium sales, 200% better for high volumes | ✗ |
| Product Database | ✓ | ✗ |
| Keyword Explorer | ✓ | ✓ |
| Profit Calculator | ✓ | ✓ |
| Chrome Extension | ✓ | ✗ |
| Email Campaigns | ✓ | ✓ |
| Automatic Invoicing | ✓ | ✓ |
| Customer Support AI | ✓ | ✓ |
| Listing Generator AI | ✓ | ✓ |
| Sales Dashboard | ✓ | ✓ |
| Zapier Integration | 1,000+ apps via Zapier | ✗ |
| Repricing Tool | Stock-based repricing | ✗ |
| Alibaba Product Lookup | ✓ | ✗ |
| Market Share Analysis | ✓ | ✗ |
| Bulk Data Import | ✓ | ✗ |
| Courses & Training | Extensive + 1:1 coaching | ✗ |
| Community | 10,000+ sellers | ✗ |
| Free Trial Period | 7-day free trial | ✓ |
Our verdict
Sellerly is a strong all-in-one tool for content, reviews, and invoicing. Boloo offers the same operational foundation plus in-depth product research with the V6 AI model, Alibaba sourcing, courses, and a community of 10,000+ sellers - and, on annual billing, a comparable or lower price (Starter €16.58/mo, Business €24.92/mo). The broader choice for data-driven sellers looking to scale, without paying more.
Boloo vs Sellerly: the complete comparison for bol.com sellers
Boloo and Sellerly are both Dutch all-in-one tools for bol.com sellers, and they overlap on more fronts than most competitors. Both help you with AI content, reviews, invoicing, and a profit calculator. The difference lies mainly in the depth of the product research, the data, and the guidance around it. In this comparison we lay everything out side by side, honestly.
Product research: where Boloo goes deeper
The biggest difference is in product research. Boloo offers a Product Tracker built on the V6 AI model - sales estimates that are 66% more accurate for medium volumes and 200% better for high volumes - plus an extensive product database, a Keyword Explorer, and market share analysis. Sellerly has a keyword explorer and a content dashboard, but no product database or sales predictions; its research focuses on optimizing your own listings, not on finding new profitable products.
Operations and AI: where the tools are alike
On the operational side, Boloo and Sellerly are close together - and that is honestly where Sellerly is strong. Both offer AI content for listings, automated review emails, automatic invoicing with VAT invoices, a profit calculator, a sales dashboard with your revenue and margins, and a Customer Support AI. Boloo adds a Listing Generator AI, stock-based repricing, and a Zapier integration with 1,000+ apps. If you just want to automate content, reviews, and invoicing, you get a complete package with either.
Sourcing: from product idea to supplier
Finding a promising product is step one; sourcing it smartly is step two. With Boloo's Alibaba product lookup you find suppliers directly for products from the database, so you immediately see your purchase price and potential margin. Sellerly offers no sourcing functionality, so you have to figure this out manually.
Education and community
Besides tools, Boloo also gives you knowledge: an extensive course catalog, personal 1:1 coaching, and a community of 10,000+ sellers who share experiences and tips. For beginners, that is often the difference between getting stuck and pushing through. Sellerly offers no courses, coaching, or community - it is purely a tool.
Who should choose Sellerly?
If you are an existing bol seller who mainly wants to streamline daily operations - content, reviews, and invoicing - and you have no need for product research or sourcing, then Sellerly is a fine choice. A single subscription of €29 per month (€23.20 per month billed annually), an unlimited number of orders, and a 14-day free trial without a credit card make it accessible and straightforward.
Who should choose Boloo?
If you want to find, source, and scale products in a data-driven way - with the V6 AI model, a product database, sourcing via Alibaba, and repricing, plus the same operational tools Sellerly offers - then Boloo is the broader choice. You also get courses, 1:1 coaching, and a community of 10,000+ sellers from a single platform.
Pricing
Sellerly works with a single plan of €29 per month (or €23.20 per month billed annually) with a 14-day free trial. Boloo Starter costs €29.95 per month (or €199 per year), Business €39.95 per month (or €299 per year), and Enterprise €99.95 per month (or €599 per year), each with a 7-day free trial. Month to month, Sellerly (€29) and Boloo Starter (€29.95) are roughly equal. On annual billing the picture shifts: Boloo Starter works out to €16.58 per month - the lowest price in this comparison - and Boloo Business to €24.92 per month, still below Sellerly's standard €29 rate and including the full V6 product research, Alibaba sourcing, and the community. Billed annually, Sellerly comes to €23.20 per month, slightly cheaper than Boloo Business, but without those research and sourcing tools. Sellerly does keep a longer free trial (14 days versus 7). In short: on annual billing, Boloo offers a comparable or lower price with far more functionality. Check the current rates on our pricing page.
Frequently asked questions
What is the difference between Boloo and Sellerly?
Sellerly is a strong all-in-one tool for content, reviews, and invoicing. Boloo offers the same operational foundation plus in-depth product research with the V6 AI model, Alibaba sourcing, courses, and a community of 10,000+ sellers - and, on annual billing, a comparable or lower price (Starter €16.58/mo, Business €24.92/mo). The broader choice for data-driven sellers looking to scale, without paying more.
Is Boloo better than Sellerly?
Boloo offers a more complete package with 14+ tools, AI automation, courses, 1:1 coaching, and a community of 10,000+ sellers. Sellerly is a Dutch all-in-one tool for bol sellers with AI content, review automation, invoicing, a profit calculator, and a sales dashboard - for a single flat rate of €29 per month. Which fits better depends on your situation - the comparison table on this page puts both tools side by side, feature by feature.
What features does Boloo offer compared to Sellerly?
Boloo bundles 14+ tools in one platform: including the Product Tracker with V6 AI model, Product Database, Keyword Explorer, Profit Calculator, Listing Generator AI, Customer Support AI, email campaigns, automatic invoicing, stock-based repricing, and Alibaba product lookup. In the comparison table on this page you can see per feature whether Sellerly offers an alternative.
How much does Boloo cost?
Boloo Starter costs €29.95 per month (or €199 per year), Business €39.95 per month (or €299 per year), and Enterprise €99.95 per month (or €599 per year). Every plan starts with a 7-day free trial. See current pricing at boloo.co/pricing.
Can I try Boloo for free?
Yes, all Boloo plans (Starter, Business, and Enterprise) start with a 7-day free trial, with no commitments. There is no permanently free plan: after the trial you choose the subscription that matches your ambition.
How do I switch from Sellerly to Boloo?
Switching from Sellerly to Boloo is risk-free: every Boloo plan starts with a 7-day free trial, so you can use both tools side by side first. If you like Boloo, you choose a monthly or annual subscription - monthly subscriptions can be cancelled on a monthly basis, so you're never locked in long-term.
Who is Boloo for, and who is Sellerly for?
Boloo is built for bol.com sellers who want to run their entire business from one platform - from product research and sourcing to invoicing and customer service, complemented by courses, 1:1 coaching, and a community. Sellerly is a Dutch all-in-one tool for bol sellers with AI content, review automation, invoicing, a profit calculator, and a sales dashboard - for a single flat rate of €29 per month. Check the comparison table above to see which tool best fits your situation.
Can I cancel my Boloo subscription at any time?
Yes, monthly subscriptions can be cancelled on a monthly basis and annual subscriptions run until the end of the subscription year. Cancelling takes one click from your account - no cancellation fees, no fine print.