Boloo vs Bolmate (2026)
Two platforms for bol.com sellers - with a different focus. Discover the difference.
| Feature | Boloo | Bolmate |
|---|---|---|
| Product Tracker | V6 AI model: 66% more accurate for medium sales, 200% better for high volumes | ✗ |
| Product Database | ✓ | ✗ |
| Keyword Explorer | ✓ | ✗ |
| Ranking Checker | ✓ | ✗ |
| Profit Calculator | ✓ | ✗ |
| Chrome Extension | ✓ | ✗ |
| Email Campaigns | Advanced review emails | ✓ |
| Automatic Invoicing | Automatic incl. VAT invoices | ✓ |
| Customer Support AI | ✓ | ✗ |
| Listing Generator AI | ✓ | ✗ |
| LVB Box Size Checker | ✓ | ✗ |
| Sales Dashboard | Extensive with trends & analytics | ✓ |
| Boloo App | ✓ | ✗ |
| Search Trends | ✓ | ✓ |
| Alerts & Notifications | ✗ | ✓ |
| BTW-aangifte Rapportages | ✗ | ✓ |
| Zapier Integration | 1,000+ apps via Zapier | ✗ |
| Repricing Tool | Buy Box + stock-based repricing | ✗ |
| Alibaba Product Lookup | ✓ | ✗ |
| Market Share Analysis | ✓ | ✗ |
| Bulk Data Import | ✓ | ✗ |
| Courses & Training | Extensive + 1:1 coaching | ✗ |
| Community | 10,000+ sellers | ✗ |
| 1:1 Coaching | ✓ | ✗ |
| Free Trial Period | 7-day free trial | ✗ |
Our verdict
Boloo is an all-in-one platform with 14+ tools including Product Tracker V6 with AI, Keyword Explorer, Ranking Checker, Listing Generator AI, Customer Support AI, buy-box and stock-based repricing, Zapier integration, extensive courses, 1:1 coaching, and a community of 10,000+ sellers. Bolmate lacks research tools, AI features, education, and community.
Boloo vs Bolmate: the in-depth comparison for bol.com sellers
If you're looking for the right tools for your bol.com business, you've probably got both Boloo and Bolmate on your radar. Both platforms target Dutch bol.com sellers, but their approach differs significantly. In this in-depth comparison we lay out all the key differences so you can make the best choice.
Product research and data analysis
The biggest difference between Boloo and Bolmate is in the research tools. Boloo offers a complete suite for product research: a Product Tracker with the brand-new V6 AI model (82x larger than V5, with 30+ layers and 8 unique ML algorithms), a comprehensive product database, and a keyword explorer to discover profitable niches. The V6 model is 66% more accurate for medium sales volumes and a full 200% better for high volumes - crucial for reliable sales estimates.
Bolmate, on the other hand, doesn't focus on product research. Their strength lies in monitoring your existing assortment with a profit dashboard, VAT reports, and alerts when something changes on your listings. If you already know what you want to sell, Bolmate can help you keep an eye on your margins.
AI tools and automation
Boloo stands out with AI-driven features that automate your daily work. The Listing Generator AI writes optimized product copy, while the Customer Support AI helps you handle customer questions. On top of that, Boloo now offers buy-box and stock-based repricing: when your stock is low, the price automatically goes up - and vice versa.
With the new Zapier integration you can connect Boloo to more than 1,000 apps. Think automatic notifications in Slack, sending orders to your accounting software, or syncing stock changes with your ERP system. Bolmate doesn't offer this integration layer.
Sourcing and procurement
A unique Boloo feature is the automatic Alibaba product lookup. When you find an interesting product in the database, Boloo automatically searches for suppliers on Alibaba - including price indications. This saves hours of manual searching and gives you immediate insight into potential margins. Bolmate doesn't offer sourcing functionality.
Ranking and SEO
With Boloo's Ranking Checker you monitor exactly where your products rank in bol.com search results. Combine it with the keyword explorer to optimize your listings for the right search terms. Bolmate doesn't offer ranking tracking or keyword tools.
Training and community
Boloo invests heavily in education. You get access to an extensive course catalog, personal 1:1 coaching, and an active community of more than 10,000 sellers sharing knowledge and experiences. Whether you're a beginner or an advanced seller - there's always someone who can help you further. Bolmate doesn't offer educational content or a community.
Who should choose Bolmate?
Bolmate is a good choice if you specifically want a clear profit dashboard with VAT reports and alerts. It's a streamlined platform that does what it promises - without unnecessary features. If you already have a well-running business and mainly want to monitor your finances, Bolmate may be enough.
Who should choose Boloo?
Choose Boloo if you want an all-in-one platform that supports your entire bol.com business - from product research and sourcing to listing optimization, repricing, automation, and education. With the V6 AI model for the Product Tracker, Zapier integration, buy-box and stock-based repricing, and automatic Alibaba lookups you get tools you won't find anywhere else. Try Boloo free for 7 days and experience the difference.
Pricing comparison
Bolmate uses a pricing model based on the number of orders. Boloo offers a fixed monthly subscription with access to all tools, courses, and the community - without hidden costs or limits based on order volume. Check our pricing page for current rates and start a free trial.
Frequently asked questions
What is the difference between Boloo and Bolmate?
Boloo is an all-in-one platform with 14+ tools including Product Tracker V6 with AI, Keyword Explorer, Ranking Checker, Listing Generator AI, Customer Support AI, buy-box and stock-based repricing, Zapier integration, extensive courses, 1:1 coaching, and a community of 10,000+ sellers. Bolmate lacks research tools, AI features, education, and community.
Is Boloo better than Bolmate?
Boloo offers a more complete package with 14+ tools, AI automation, courses, 1:1 coaching, and a community of 10,000+ sellers. Bolmate is a Dutch tool for bol.com sellers offering features like a profit dashboard, VAT invoicing, review emails, and alerts. Which fits better depends on your situation - the comparison table on this page puts both tools side by side, feature by feature.
What features does Boloo offer compared to Bolmate?
Boloo bundles 14+ tools in one platform: including the Product Tracker with V6 AI model, Product Database, Keyword Explorer, Profit Calculator, Listing Generator AI, Customer Support AI, email campaigns, automatic invoicing, stock-based repricing, and Alibaba product lookup. In the comparison table on this page you can see per feature whether Bolmate offers an alternative.
How much does Boloo cost?
Boloo Starter costs €29.95 per month (or €199 per year), Business €39.95 per month (or €299 per year), and Enterprise €69.95 per month (or €599 per year). Every plan starts with a 7-day free trial. See current pricing at boloo.co/pricing.
Can I try Boloo for free?
Yes, all Boloo plans (Starter, Business, and Enterprise) start with a 7-day free trial, with no commitments. There is no permanently free plan: after the trial you choose the subscription that matches your ambition.
How do I switch from Bolmate to Boloo?
Switching from Bolmate to Boloo is risk-free: every Boloo plan starts with a 7-day free trial, so you can use both tools side by side first. If you like Boloo, you choose a monthly or annual subscription - monthly subscriptions can be cancelled on a monthly basis, so you're never locked in long-term.
Who is Boloo for, and who is Bolmate for?
Boloo is built for bol.com sellers who want to run their entire business from one platform - from product research and sourcing to invoicing and customer service, complemented by courses, 1:1 coaching, and a community. Bolmate is a Dutch tool for bol.com sellers offering features like a profit dashboard, VAT invoicing, review emails, and alerts. Check the comparison table above to see which tool best fits your situation.
Can I cancel my Boloo subscription at any time?
Yes, monthly subscriptions can be cancelled on a monthly basis and annual subscriptions run until the end of the subscription year. Cancelling takes one click from your account - no cancellation fees, no fine print.