Bol SDD: Seller Data Dashboard

The bol SDD - or the Seller Data Dashboard - is the most important control instrument for every seller on bol.com. Via this dashboard, you monitor your sales performance, service standards, and customer reviews in one central place. Whether you're just starting out or have been selling for years: the bol SDD determines whether your sales account remains in good condition and whether you're eligible for the coveted buy block.

What is the Bol SDD exactly?

SDD stands for Seller Data Dashboard and is part of the bol.com partner portal. The dashboard collects all your performance data and displays it in clear graphs and tables. Bol.com uses this data to determine whether you meet the service standards for partners. The SDD is available to all sellers with an active sales account.

The dashboard is divided into several sections that together provide a complete picture of your performance as a seller. You'll find information on delivery times, cancellation percentages, customer satisfaction, and more.

The most important KPIs in the Bol SDD

The bol SDD measures your performance based on strict service standards. Below, you'll find an overview of the most important KPIs used by bol.com:

KPI	Norm	Measurement period	Impact if not met
On-time delivery	≥ 93%	Last 3 months	Loss of buy block, warning
Cancellation percentage	≤ 2%	Last 3 months	Warning, possible suspension
Track & trace	≥ 95%	Last 3 months	Lower visibility
Customer questions answered	≥ 90% within 24 hours	Last 3 months	Warning
Phone availability	≥ 90%	Last 3 months	Warning
Return percentage	Category-dependent	Last 3 months	Investigation by bol.com
Rating score	≥ 8.0	Ongoing	Loss of buy block
NPS (Net Promoter Score)	No hard limit	Ongoing	Benchmark comparison

These standards are evaluated quarterly. In case of structural violations, bol.com may take measures ranging from a warning to temporarily or permanently closing your account.

How do you navigate the SDD?

After logging in to the partner portal, you'll find the SDD under the "Performance" menu or directly on your dashboard overview. The SDD consists of several tabs:

1. Performance overview

The main screen displays a summary of all your KPIs with color indicators: green (meets standards), orange (needs attention), and red (below standard). This gives you an instant overview of your overall performance.

2. Delivery performance

Here, you'll find detailed information about your delivery times, including the percentage of orders delivered on time, the average number of delivery days, and trends over the past few weeks. You can filter by product category and shipping method.

3. Customer satisfaction

This tab displays your ratings, reviews, and the percentage of resolved customer complaints. You'll also see the most common reasons for negative reviews, so you can improve targetedly.

4. Returns

The return overview shows your return percentage per product category, the most common return reasons, and a comparison with the category average. This helps you identify problematic products.

5. Financial overview

Although the financial overview is technically separate from the SDD, it's closely related. Here, you'll find your revenue, profit margins, commissions, and payouts. Use the Boloo Sales Dashboard for even more in-depth financial analysis.

Improving SDD scores: practical tips

A well-performing SDD profile leads to more visibility, a higher chance of winning the buy block, and ultimately more revenue. Below, we share proven strategies to improve your scores:

Optimizing delivery times

• Set realistic delivery times - it's better to promise 3-5 days and deliver in 2 days than the other way around
• Consider Logistics via bol (LVB) for faster and more reliable delivery
• Use the LVB Box Size Checker to optimize shipping costs
• Process orders on the same day they come in, ideally before 3:00 PM

Preventing cancellations

• Keep your stock up-to-date through a connection with your bol.com API
• Use the Boloo Product Tracker to monitor supply and demand
• Deactivate products in time when stock runs out instead of canceling orders

Increasing customer satisfaction

• Respond to customer questions within 8 hours (the norm is 24 hours, but faster is better for scores)
• Use Boloo AI Customer Service for quick, consistent answers
• Ensure complete and accurate product descriptions to prevent misunderstandings
• Proactively offer solutions when dealing with complaints - a gesture of goodwill can prevent a negative review

Common mistakes in SDD

Many sellers make avoidable mistakes that negatively impact their SDD scores. These are the most common pitfalls:

Mistake	Consequence	Solution
Setting unrealistic delivery times	High percentage of late deliveries	Build in a buffer of 1-2 days
Not synchronizing stock	Cancellations due to overselling	API connection or inventory management tool
Ignoring customer questions	Low response time score	Check messages daily, use AI assistant
Not uploading track & trace	Score below 95%	Automatically upload via shipping software
Poor product quality	High return rate	Quality control before shipping
Not responding to returns	Complaints and low ratings	Clearly communicate return policy

The buy block and your SDD performance

The buy block (Buy Box) is the prominent "Add to cart" button on a product page. Only sellers with excellent SDD performance are eligible. The factors that influence your chance of getting the buy block are:

• Price: competitive price compared to other sellers
• Delivery time: faster delivery gets priority
• SDD scores: all KPIs must be green
• Sales history: a longer track record gives more trust
• Shipping method: LVB sellers often get priority

With the Boloo Ranking Checker, you can monitor how your products perform in search results and whether you win the buy block.

SDD versus the old sales platform

Bol.com has significantly revamped the SDD over the years. While the old dashboard provided limited information, the current SDD offers real-time insights. The key improvements include:

• Real-time data updates instead of daily snapshots
• Detailed trend graphs per KPI over longer periods
• Comparison with category averages
• Proactive warnings for declining performance
• Mobile access via the seller app

Exporting and analyzing SDD data

The SDD allows you to export your data to CSV or Excel files. This is useful for in-depth analysis or reporting to your team. For advanced analysis, you can also use the bol.com API to automatically retrieve data.

With tools like the Boloo Sales Dashboard, you can combine this data with your financial information for a complete view of your business performance. You can identify trends, recognize seasonal patterns, and make data-driven decisions.

Frequently asked questions about the Bol SDD

How often is the SDD updated?

The SDD is updated multiple times a day. Most KPIs show data from the last 3 months, although some metrics (such as reviews) use a rolling average.

Can I view the SDD on my phone?

Yes, the SDD is accessible via the bol.com seller app for both iOS and Android. The mobile version displays the same KPIs as the desktop version, although the screen is more compact.

What happens if my SDD scores are consistently low?

If your scores are consistently low, you'll first receive a warning. If you don't improve within the set timeframe, bol.com may temporarily suspend your account. In extreme cases, the account may be permanently closed.

Does the SDD also include orders via LVB?

Yes, but for LVB orders, bol.com is responsible for shipping. Therefore, the shipping time KPI is not attributed to you. Other KPIs, such as product quality and customer satisfaction, do count.

Can I compare my SDD scores with competitors?

Bol.com displays category averages so you can see how you perform compared to other sellers in the same product category. Individual competitor scores are not visible. Use the Boloo Product Tracker for competitor analysis at the product level.