If you want to sell products on bol.com, you can't avoid the EAN GS1 code. This unique product identification code is required for almost every item on the platform and forms the basis of the global product identification system. In this comprehensive guide, we'll explain everything: from the structure and the difference between EAN-8 and EAN-13, to the application process at GS1 Netherlands, costs, common mistakes, and practical tips to avoid problems.
What is an EAN GS1 code exactly?
EAN stands for European Article Number, a standardized system used worldwide to uniquely identify products. GS1 is the international non-profit organization that manages this system and issues the codes. When we talk about an EAN GS1 code, we mean an EAN code that is officially registered through GS1 - and can therefore be traced back to a specific company.
The EAN code is the number you find under the barcode on a product. Each code is unique and is recognized worldwide by retailers, marketplaces, and logistics systems. This makes it possible to automatically recognize products when scanning, both in physical stores and on online platforms like bol.com.
EAN-8 versus EAN-13: the two standard formats
There are two main types of EAN codes issued by GS1. It's essential to know the difference, so you can use the right code for your products.
| Feature | EAN-8 | EAN-13 |
|---|---|---|
| Number of digits | 8 | 13 |
| Structure | Country code (2-3) + product code (4-5) + check digit (1) | Country code (2-3) + company code (4-5) + product code (3-5) + check digit (1) |
| Use | Small products with limited space | Standard for most products |
| Availability | Limited - only available upon request from GS1 | Standard in every GS1 code package |
| Suitable for bol.com | Yes, if GS1-registered | Yes - most commonly used format |
The EAN-13 is by far the most common variant. Most bol.com sellers will only work with EAN-13 codes, unless you sell very small products that require the more compact EAN-8 barcode.
The structure of an EAN GS1 code in detail
An EAN-13 code consists of four parts, each with a specific function:
1. Country code (GS1 prefix)
The first 2 to 3 digits form the country code, also known as the GS1 prefix. For the Netherlands, this starts with 87. Note: this indicates the country where the company is registered, not where the product is made. A Dutch company that produces in China will still use a code starting with 87.
2. Company code (manufacturer code)
The next 4 to 5 digits are unique to your company and are assigned by GS1 Netherlands when you purchase a code package. This code is fixed and does not change.
3. Product code
The following 3 to 5 digits are assigned by you to each individual product. Each unique product - including variations in color, size, or packaging size - gets its own product code.
4. Check digit
The last digit is a mathematically calculated check digit that detects errors when scanning or manually entering the code. This is automatically generated based on the preceding digits.
Why are EAN GS1 codes mandatory on bol.com?
Bol.com requires that all products offered on the platform have a valid, GS1-registered EAN code. Here are the main reasons:
- Product identification - EAN codes ensure products are uniquely recognizable, allowing multiple sellers to offer the same product on one product page.
- Logistical processing - The bol.com fulfillment system (including LVB) uses EAN codes to process, store, and ship products.
- Consumer protection - Officially registered codes can be traced back to a company, helping prevent counterfeiting and fraud.
- International standard - GS1 codes are recognized worldwide, making cross-border trade easier.
Since 2023, bol.com has been actively enforcing GS1 registration. Products with unregistered or invalid EAN codes may be taken offline, leading to a loss of visibility and sales. Read more about the full EAN code requirements for bol.com.
How to apply for EAN GS1 codes from GS1 Netherlands?
Applying for EAN codes from GS1 Netherlands is a structured process. Follow these steps:
Step 1: Visit GS1 Netherlands
Visit the GS1 Netherlands website (gs1.nl) and navigate to the EAN code packages section. You'll need a KvK number to register.
Step 2: Choose the right code package
GS1 offers various packages depending on the number of codes you need. The costs vary per package size:
| Code package | Number of codes | One-time costs | Annual costs | Suitable for |
|---|---|---|---|---|
| GS1 Micro | 1-10 | €15 - €75 | €35 - €55 | Starters with a few products |
| GS1 Code package 100 | Up to 100 | €100 | €85 | Small sellers |
| GS1 Code package 1,000 | Up to 1,000 | €150 | €150 | Medium-sized sellers |
| GS1 Code package 10,000 | Up to 10,000 | €250 | €250 | Large sellers |
| GS1 Code package 100,000 | Up to 100,000 | €500 | €450 | Enterprise sellers |
Note: The costs are annual recurring. You pay each year for the use of your code package. Also, read our article on GS1 EAN codes for more details on the packages.
Step 3: Register and pay
Fill in your company details, choose your package, and complete the payment. After registration, you'll receive a company code (GS1 Company Prefix) that you can use to generate EAN codes for your products.
Step 4: Assign codes to products
Use the GS1 platform to assign product codes to your individual products. Each unique product - including every variation in color, size, or bundle - needs its own EAN code.
The difference between GS1 EAN codes and non-GS1 EAN codes
A common mistake is buying EAN codes from non-official websites that offer cheap barcodes. Although they may technically have a valid EAN format, they are not registered with GS1. The difference is crucial:
| Property | GS1 EAN code | Non-GS1 EAN code |
|---|---|---|
| Registered | Yes, with GS1 under company name | No, not officially registered |
| Traceable | Yes, to your company | No, or to another company |
| Accepted by bol.com | Yes | No - risk of removal |
| Worldwide valid | Yes | Not guaranteed |
| Costs | Annual subscription | One-time low costs |
| Suitable for retail | Yes | No |
Bol.com actively checks if EAN codes are registered with GS1. Products with invalid codes are taken offline. It's essential to use only official GS1 codes.
Common mistakes with EAN GS1 codes on bol.com
Many sellers run into problems when using EAN codes. Here are the most common mistakes and how to avoid them:
1. Using the same EAN code for multiple product variants
Each unique product variant (color, size, packaging size) must have its own EAN code. A blue T-shirt in size M and a red T-shirt in size L are two different EAN codes.
2. Buying EAN codes from unofficial resellers
As discussed earlier: only GS1-registered codes are accepted by bol.com. Don't save money in the wrong place.
3. Forgetting to renew annually
GS1 packages must be renewed annually. If you don't renew, your codes will expire, and your products may be taken offline on bol.com.
4. Linking the wrong EAN code to a product
Always check if the EAN code you enter on bol.com actually belongs to the product you're selling. A mistake here can lead to complaints, returns, and even account limitations.
EAN GS1 codes and private label products
If you're selling your own brand (private label) on bol.com, you're responsible for requesting and assigning EAN codes. This also applies if you have products made by a manufacturer via Alibaba or another supplier. The manufacturer delivers the product, but you, as the brand owner, must take care of the GS1 registration.
The advantage of private label with your own EAN codes is that you can offer the product entirely under your own brand on bol.com. Other sellers can't simply "piggyback" on your product page, giving you more control over pricing and EAN database optimization.
Frequently asked questions about EAN GS1
Do I need a separate EAN GS1 code for each product?
Yes. Each unique product, including variations in color, size, weight, or packaging, needs its own EAN code. A multipack with three items has a different EAN code than a single product sold separately.
Can I use EAN codes from another company?
No. EAN GS1 codes are registered to a company name and cannot be resold or transferred to other companies. Always use codes registered to your company.
What happens if my EAN code is not registered with GS1?
Bol.com can take your products offline. Additionally, you risk problems with other sales channels and retailers that require GS1 registration. Invest in official codes through the GS1 EAN code procedure.
How long does it take to receive EAN codes?
After registration and payment with GS1 Netherlands, you'll typically receive your company code within 1-3 working days. You can then start assigning product codes.
Can I upgrade my GS1 code package?
Yes, you can upgrade to a larger code package at any time if you need more EAN codes. Contact GS1 Netherlands for options and associated costs.
Conclusion: invest in official EAN GS1 codes
Registering your products with official EAN GS1 codes is not an option but a requirement for serious selling on bol.com. The annual costs are modest compared to the risks of using unofficial codes: products being taken offline, lost revenue, and potential account problems. Start with a small code package, grow with your assortment, and ensure your annual renewal is always in order. This lays a solid foundation for successful sales on bol.com and beyond.
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