In brief:
- Discover search volumes for any keyword/search term directly from Bol.com
- View relevant keywords and market trends to respond smartly to customer behaviour
- Analyse the popularity of keywords in the Netherlands and Belgium, including seasonal trends
Step 1: Enter a keyword
Start by entering the keyword you want to research. This can be the name of a product or a term related to what you want to sell.
Step 2: Select a period
You have the option to view data from the past year, or you can select a specific time period.
Charts and data
Related keywords
You will also immediately see a list of related keywords, which can give you new ideas for other products or new search terms to target. The numbers next to the related keywords show the search volume over the same period.
Tip: Click on one of the related keywords and it will be filled in on the left side. This lets you easily zoom in or out based on your initial keyword.
Analysing search volume
Average monthly search volume - The Keyword Explorer always shows the average monthly search volume in the first tile.
Total search volume - Here you see the total search volume for the selected period. The red or green percentage indicates how much more or less was searched compared to the previous period.
Discovering market trends
The tool goes beyond just numbers; it also analyses market trends using AI. Boloo AI analyses the displayed chart/data for you and provides information about possible fluctuations and trends.
Regional analysis
The Keyword Explorer offers a comparison between the Netherlands and Belgium, so you can see where your potential customers are located. A heatmap shows how search volumes develop per country.
Seasonal trends
This chart always shows the search volume over the past 4 years so that seasonal trends based on historical data can be displayed. This helps you understand when certain terms are more popular.
Boloo AI analyses the search volume over the past 4 years and provides a written analysis of the trend, taking into account the overall growth in search volume.