The Boloo Product Tracker has had a major upgrade. Where we previously relied on a less accurate method, we now have a predictive model that uses far more and better data. This means that as a bol.com seller, you get sharper insights into sales and can adjust your strategy accordingly.
How did the old product tracker work?
The old method was simple, but had its limitations. We would add a product to a shopping cart and check the stock every few days. By measuring the difference in stock, we could estimate the number of sales. However, this had a few major drawbacks:
- If a seller added new stock, the calculations were thrown off.
- For products with stock above 500, the method could not measure accurately.
- Bol.com has anti-bot protections that made tracking more difficult.
How does the new product tracker work?
With the new tracker, we move away from this method and use an advanced predictive model. This model combines historical data with real-time data from the Bol API. We collect and analyse 51 different data points, including:
- The number of impressions on search terms and categories
- The price of the product
- Positions in the categories
- The number of reviews
- The categories a product is listed in
By intelligently combining all this data, we can make a much more accurate prediction of the number of sales per day.
How often is the tracker updated?
The Product Tracker is updated daily. Every day a new prediction is made based on the collected data points. This means you always have the most up-to-date insights and can better respond to market changes.
How reliable is the data?
All data we use comes directly from bol.com's official APIs. By using a mix of this data, we build a strong dataset that feeds our algorithm. Since we work with data directly from bol.com, you can assume the information is reliable and accurate.
Why are there differences compared to other trackers?
Some sellers notice differences between the Boloo Product Tracker and other trackers on the market. This is because every tool uses its own dataset and weightings for predictions.
The future of the product tracker
The more data we collect, the better our model becomes. We are not yet where we want to be, but we are making progress every week. With the goal of providing you as a seller with the ultimate tools to run a successful business, we continue to improve the tracker continuously.