Online entrepreneurship: 5 popular business models in 2022
Okay, first things first. You've read the title of this Value Bomb and you're curious about the popular business models of 2022. In no particular order, these are the online business opportunities that are being talked about the most this year:
- Trading
- Dropshipping
- Affiliate marketing
- Advertising agency
- Selling on bol.com
1. Trading
Trading is nothing more than trading, often in stocks, but also in crypto, for example. While investing often involves long-term investments, trading is about short-term buying and selling of stocks in companies. For trading, as with the other business models, you need relatively little start-up capital.
2. Dropshipping
Dropshipping has been around for years and although it's extremely popular (and has been), it's also gotten a bad reputation. While dropshipping via Ali Express has been in the news for the wrong reasons, the trend is shifting more and more towards 'high ticket'. With high ticket dropshipping, you can sell relatively luxurious products through Dutch suppliers. Think of coffee machines and bicycles.
3. Affiliate marketing
As an affiliate marketer, you work on building your own audience, after which you can direct that audience to products and courses from others. If someone signs up thanks to your tip, you get paid for it.
4. Advertising agency
Would you rather offer a service instead of products? Then develop your online advertising skills. When you're an expert in running social media & Google ads, other companies will pay for your knowledge.
5. Selling on bol.com
Building a business with the potential to create a real brand of your own? Then bol.com is the springboard to sell your first products. Selling through bol.com means piggybacking on the name recognition of the Netherlands' largest webshop, so you can make sales directly without having to build up recognition.
The truth about mindset and entrepreneurship
Let's be honest, financial freedom sounds like music to everyone's ears. Whether you want the money for your own happiness or also for that of others... the idea that money won't be a limitation for the dreams you have is very appealing. Marketing wise is that 'making money' is an ideal topic to sell. We all want to make money, after all. And that's exactly why the above business models have become so popular.
The strength is the pitfall
Thanks to the internet, making money online is easier than ever. And that word... 'easy', is what we all (unconsciously) love to hear. How ideal is it if making money is no longer difficult? How great is it if you choose a business model that easily generates money?
The power of online entrepreneurship - that it's relatively easy to get started - is at the same time also the pitfall. What trend does this create? That people start an online business with the wrong expectation. Where entrepreneurship used to mean: working hard, taking a lot of responsibility and enjoying success and freedom if you do it right, entrepreneurship now seems to be about: working a few hours a day, without much fuss and getting rich quickly.
The problem? The latter is not a promise, it's a marketing trick. A trick that focuses the mindset of young entrepreneurs on making money quickly. If that doesn't work? Then they try the next business model. Not because they're weak, but because their expectations are wrong (and the marketing of courses and coaches is very clever).
Making an effort = a business that's worth it
Do you want to run a business that's worth it? Then you want to do difficult things. Fall and get back up. Easy? That's not in your dictionary. The entrepreneurs who stand out are the ones who understand that the path to success will be challenging.
So..
The smartest business models of 2022.. yes, they're real and yes, you can make (a lot of) money with them. But no one can guarantee you success. That's 100% in your own hands.
