How to start selling on Bol.com in 2025? (A-Z Explanation)
Documents and Information You Need
To create your bol.com account, you need to have the following documents and information ready:
- A valid business registration number, such as a KvK number for Dutch companies or a registration in the Belgian Trade Register
- A valid BTW number from your country of establishment
- A valid ID card or passport for identity verification via Duna
- An active bank account in a SEPA country, in your name or your company's name
Using the Seller Platform
The registration process starts at partnerplatform.bol.com. After the initial registration, you need to set up your account further by:
- Creating a store profile with a store name and description
- Selecting the countries where you want to sell
- Defining your return policy
- Filling in your contact information
Product Rules and Requirements for Listings
Product Codes and Standards
Almost all products you want to sell on Bol.com must have an EAN/GTIN code. Exceptions are books, which require a valid ISBN.
Technical requirements for EAN codes:
- The code must contain exactly 13 digits
- Each item must have a unique EAN
- Changes in brand, packaging, or composition require a new code
Prohibited and Restricted Products
In addition to technical requirements, there are clear rules about which products cannot be sold. Prohibited items include illegal items and products that pose health risks.
Cosmetics are subject to stricter regulations. Certain substances like Retinol can only be used in lower concentrations.
Animal materials such as fur, angora, and products from endangered species are prohibited.
Image Requirements
The minimum resolution is 500×500 pixels, and the maximum resolution cannot exceed 6,000×6,000 pixels. For zooming, you need at least 1,200×1,200 pixels.
Costs and Commission Fees
Bol.com works with a commission model per sale. There are no startup costs or hidden fees. You only pay a fixed amount per sold item, plus a percentage of the sale price.
Order Management and Shipping
Shipping Options
Bol.com offers three main shipping options:
- Shipping via bol: Bol.com handles delivery after you've handed over the shipment
- Logistics via bol: Bol.com handles the entire logistics process
- Self-shipping: You have full control over the shipping process
How Returns Work
Customers have the option to return items for free within 30 days. Customers receive a return label with a track & trace code.
Important return rules:
- Process returns within 24 hours
- Provide customers with clear information about return exceptions
- Customers can cancel orders as long as the product has not been shipped
Performance Requirements and Sanctions
Performance Indicators You Need to Achieve
Bol.com recalculates your performance score every Wednesday, based on:
- Delivered on time: At least 93% of your orders delivered on time
- Cancellations: A maximum of two orders or 2% per week
- Response time: Respond to at least 90% of questions within 24 hours
- Track & trace: Add a tracking code for all parcel shipments
- Phone availability: 90% availability
- Rating score: Aim for an average of 8 or higher
What happens if you break the rules
Bol.com uses a strike system:
- For 1 to 4 strikes, you'll receive a warning email
- For 5 strikes, your account will be temporarily closed
- For 7 strikes, your account will be permanently closed
How to promote your products
Discount campaigns
Participating in Bol.com campaigns gives your products a lot of visibility. Setting up your own promotions can increase your sales by 20% to 40%.
Making your products findable
Start with your product titles. Make sure your brand, model, and distinctive features are clearly mentioned. Use images with a white background and different angles.
Mistakes to avoid
Compliance with the General Product Safety Regulation (GPSR)
Not complying with the GPSR can have serious consequences, such as removal of products and damage to your reputation.
Problems with customer communication
Poor communication can scare off customers. Effective communication with customers builds trust and leads to better results. Offer different contact options, such as phone, live chat, email, and social media.
Key points to remember
To get started, you need a Dutch or Belgian BTW number and a registration with the Chamber of Commerce. Setting up your store is free. Costs only arise when you make a sale.
Product optimization is crucial. Use valid EAN/GTIN codes and make sure your products fit into existing categories.
Bol.com has strict performance requirements. Products must be delivered within 1 to 8 working days, accept free returns within 30 days, and answer customer questions within 24 hours.
FAQs
What documents do I need to create a seller account on Bol.com?
To create a seller account on Bol.com, you need: a KvK number, a BTW number, and a valid ID (passport, ID card, or driver's license) for identity verification.
How do I ensure my products comply with Bol.com's rules and technical requirements?
Check European regulations, ensure CE marking where necessary, follow Bol.com's guidelines, and check labeling and packaging.
What happens if I don't meet Bol.com's performance requirements?
Your performance score will be negatively affected. If problems persist, you may receive strikes, which can lead to account closure. To avoid this: ensure timely delivery of at least 93% of orders, keep cancellation rates below 2%, respond quickly to questions, and manage your inventory carefully.
