If you want to know which are the best-selling bol.com products, you're not alone. Thousands of (potential) sellers search daily for the most popular items to put together their assortment. But just knowing what sells a lot isn't enough - you also need to understand why certain products do well and how you can profit from those trends. In this article, we give you a complete overview of the best-selling products on bol.com, including concrete categories, seasonal trends, common mistakes, and the tools you need to make smart choices.
What are the best-selling products on bol.com in 2025?
Bol.com now has over 53 million items in its assortment, spread across dozens of product categories. With over 14 million active customers in the Netherlands and Belgium, the demand for products is enormous. The best-selling products on bol.com usually fall into a number of fixed categories that perform strongly year after year. Below is an overview of the top categories based on sales volume and revenue:
| Category | Example products | Average commission | Competition level |
|---|---|---|---|
| Books & media | Novels, study books, e-readers | 5–8% | Very high |
| Electronics & accessories | Earbuds, chargers, smartwatches | 7–10% | High |
| Toys & games | LEGO, board games, puzzles | 8–12% | High (seasonal) |
| Home & household | Storage boxes, kitchen utensils, lighting | 10–15% | Average |
| Beauty & skincare | Facial care, sunscreen, perfume | 10–15% | Average to high |
| Baby & child | Diapers, baby bottles, baby clothes | 8–12% | Average |
| Sports & outdoor | Fitness accessories, yoga items, camping gear | 10–14% | Average |
| Pets | Food, toys, care products | 10–14% | Low to average |
| Garden & DIY | Gardening tools, planters, lighting | 10–14% | Seasonal |
| Office & school | Agendas, pens, desk accessories | 8–12% | Average |
Concrete products that sell well on bol.com
Within the above categories, there are specific product groups that consistently achieve high sales figures. These are products with a combination of high demand, reasonable margins, and manageable competition.
Skincare and beauty products
The beauty market grows by double digits every year on bol.com. Products like facial serums, sunscreen with SPF 50+, and Korean skincare are extremely popular. The advantage is that customers regularly reorder these products, resulting in repeat purchases.
Kitchen and comfort products
Handy kitchen items remain extremely popular. Think of air fryer accessories, reusable kitchen products, and smart storage solutions. Consumers are constantly looking for products that make their daily lives easier.
Pet products
The Dutch pet market is enormous and still growing. Pet food, toys, scratching posts, and care products for cats and dogs consistently score well. This segment also has relatively less competition than, for example, electronics.
Baby and care products
Parents order a lot online. Diapers, baby bottles, hydrophilic cloths, and toys for babies are among the best-selling products on bol.com. The high repetition frequency makes this a attractive niche for sellers.
Home, hobby, and practical home products
Storage systems, LED lighting, candles, and decorative items are doing extremely well. Products that tap into interior trends (think minimalism or Japandi style) sell particularly well. Don't forget hobby items either - from diamond painting to puzzles, the home market remains strong.
Seasonal top sellers
Certain products sell extremely well during specific periods. Swimming pools and garden furniture in the spring, school supplies in August/September, and Sinterklaas and Christmas gifts in Q4. Smart sellers anticipate this by stocking up early.
Why a top 10 list is not enough
Many articles online give you a simple list of the "top 10 best-selling products on bol.com". But such a list is misleading and even dangerous for your sales strategy. Here's why:
- High competition - if everyone starts selling the same top-10 products, it becomes a price war with minimal margins
- Commission and costs - a product that sells a lot but has a high commission and low margin doesn't yield anything net
- Seasonal effects - a product that sells well in December can be almost unsellable in January
- Outdated data - top-10 lists are a snapshot; trends change quickly
Instead of blindly choosing a popular product, you should work data-driven. Analyze not only sales volume, but also competition density, average sales price, commission percentage, and profit margin. Tools like the Boloo product tracker and product database give you these insights in real-time.
How to find the best-selling products on bol.com
There are several methods to find out which products sell well. From free methods on the platform itself to professional analysis tools - here are the most important ones:
1. Bol.com search trends and bestsellers
Bol.com itself shows bestseller lists per category. You can view popular search queries via search trends. Note: this gives you an indication, but not the full picture (no sales volumes or margins).
2. Product research tools
With professional product research tools, you can see actual sales estimates per product, including historical data, competition information, and price developments. The Boloo product database allows you to search the entire bol.com range based on specific criteria such as minimum sales quantities, price range, and category.
3. Keyword research
By analyzing which search terms are used most on bol.com, you can infer which products are in demand. The keyword explorer shows you search volumes and competition per search term, so you can respond targeted to the demand.
4. Competitor analysis
Study what successful sellers do. Which products do they offer? How are their listings set up? With the ranking checker, you can see who's at the top for specific search terms and what you can learn from their approach.
Seasonal trends and timing: when do which products sell?
One of the most underestimated factors in product selection is timing. The best-selling products on bol.com vary greatly per season. Here's a general overview:
| Period | Popular product categories | Tip |
|---|---|---|
| January – February | Fitness items, health products, storage and organization items | Play on "good intentions" |
| March – April | Garden items, outdoor toys, Easter products | Buy early for the spring season |
| May – June | Swimming pools, sunscreen, camping gear, festival items | Get your summer assortment ready in advance |
| July – August | Back-to-school supplies, backpacks, sports items | Back-to-school peak in August |
| September – October | Fall decorations, Halloween, rain gear | Start preparing for Q4 |
| November – December | Sinterklaas, Christmas, gift sets, toys, electronics | Largest sales peak of the year |
Successful sellers plan their assortment at least 2-3 months in advance. Use historical sales data via the product tracker to identify seasonal trends in specific niches.
Common mistakes in product selection
Many new sellers make the same mistakes when choosing their assortment. Avoid these pitfalls:
- Only looking at sales volume - a product that sells 1,000 times per month but has 50 competitors will yield less than a product with 100 sales and 3 competitors
- Not calculating margins in advance - count all costs: purchase price, shipping costs, bol.com commission, return costs, and VAT. Use the profit calculator to calculate your actual margin
- Chasing hype products - fidget spinners and pop-its sold millions, but sellers who jumped in late were left with unsold stock
- Not paying attention to returns - some categories (clothing, electronics) have return rates of up to 30%. This directly eats into your margin
- Ignoring product rules - bol.com has strict requirements for certain product categories (CE marking, food safety, electrical). Always check if your product meets all requirements
- Underestimating competition - if bol.com itself is the first seller for a product, it's almost impossible to win the buy block
Tips for finding profitable products
Instead of focusing on the busiest categories, you can find products with a better demand-to-supply ratio with a smarter approach:
- Look for niches - specific subcategories with less competition but stable demand often offer better margins
- Look at complementary products - if air fryers sell well, accessories and baking molds for air fryers also sell well, often with less competition
- Analyze white spots - search terms with high search volume but few relevant offers are golden opportunities. The keyword explorer helps you discover them
- Monitor new trends early - use social media and Google Trends to spot emerging product trends before they become mainstream
- Optimize your listings - a perfectly optimized product listing can increase your conversion rate by 20-30%, allowing you to sell more with the same traffic
Tools to analyze the best-selling products on bol.com
Professional sellers don't rely on gut feelings, but use data tools to back up their product decisions. Boloo offers a complete suite of tools specifically for bol.com sellers:
- Product Tracker - track sales volumes, price developments, and competitors per product
- Product Database - search the entire bol.com range for opportunities and niches
- Keyword Verkenner - discover popular search terms and analyze search volumes
- Ranking Checker - monitor your position in the search results
- Winstcalculator - calculate your actual margin including all costs
- Sales Dashboard - real-time insight into your sales figures and trends
- Chrome Extensie - view sales data directly while browsing bol.com
Frequently asked questions about best-selling products on bol.com
What is the best-selling product on bol.com?
Books have historically been the best-selling product category on bol.com. Within non-book categories, electronics accessories, toys (especially LEGO), and beauty products score the highest. The exact "number 1 product" changes per season and per week.
How many products are there on bol.com?
Bol.com has over 53 million items in its range, offered by bol.com itself and over 50,000 external sellers (partners).
Can I make money with the best-selling products?
Not automatically. The most popular products often have the most competition and therefore the lowest margins. Instead, focus on products with a good balance between demand, competition, and margin. Use the product database to find this balance.
How often do the best-selling products change?
The top categories remain relatively stable, but at the product level, bestsellers are constantly changing. Seasonal effects, trends, and promotions create a lot of dynamics. Monitor this actively with the product tracker.
Is it smart to start with the best-selling category?
Not necessarily. Instead, start with a category you're familiar with and where the competition is manageable. Read our guide on getting started with selling on bol.com for a step-by-step approach.
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