Several factors are important in ensuring that your product sells:
Relevant keywords
Using the right keywords improves your visibility, increasing the chance of a sale.
Use the keyword explorer for this.
Product description
The product description is an important factor, as you need to convince the customer to choose your product. Copywriting is essential. You can ask yourself these 3 questions:
- What do you want the customer to know?
- What do you want the customer to feel?
- What do you want the customer to do next?
Useful copywriting formulas
The AIDA formula
Attention: Grab your customer's attention with a statement, fact, or question.
Interest: Create a connection between the customer and your product by describing its benefits.
Desire: Tap into the (emotional) needs of the customer.
Action: Provide a strong call to action.
The PAS method
Problem: Describe the customer's pain/problem.
Agitate: Emphasise the pain/problem. Play on emotions.
Solution: Present the solution to the problem.
Images
Images are important for giving a clear impression of the product. Think of lifestyle photos, USPs, infographics, any accessories, and product views from various angles.
Outperforming your competition
What does the listing of your relevant competitors look like? Where do you see opportunities that competitors are missing? Capitalise on these so customers are more likely to choose your product.
Advertising via Bol.com
By using Sponsored Products, you ensure that your products are more easily found by customers. More information can be found on the bol.com partner platform.