Create a unique product listing on bol.com by:
- Adding humor to your product description
- Storytelling
- Using your own product photography
- Private label & branding
- The 'extra'
1. Adding humor to your product description
Using subtle, lighthearted humor in a product description is a smart way to create a positive impression among potential customers. Want to stand out with your product and make sure bol.com visitors come back to your listing to click the buy button? Don't be afraid to add humor to your product description!
In addition to the basics of a strong product description, low-threshold communication ensures that you immediately build a connection with the reader. You don't distinguish your product from the competition by placing a long, funny text. Of course, you want to be taken seriously and convey the (emotional) benefits of the product in a serious (i.e., convincing) way. Humor is mainly in the small things.
Example text: distinguish yourself from competitors with subtle humor
Have you been looking forward to warm summer evenings for months, but now find it secretly too humid? Recognizable! We're still Dutch, after all ;-)! The BreezeFreeze Mini Airco gives you the comfortable summer you've been looking forward to for so long.
2. Storytelling: an indispensable key to successful selling on bol.com
Can you take your potential customers on a journey, where they can actually see themselves with your product? Then you've probably won over the competition. Storytelling is the key to successful selling. So, also in your product listing on bol.com!
While many bol.com sellers focus on listing the benefits of their product, there are a number of smart entrepreneurs who realize that it's not just about the benefits. On the contrary. What it's really about is that the customer already has your product in their hands in their imagination. Paint a picture! Take the customer on the journey.
3. Your own product photography
Unique product photos give your product authentic power. It makes your brand much more attractive among the many competitors with 'standard' product images.
In addition to the important features for powerful product images, you can also combine the development of product images with step 4 from this article. By creating a clear physical and visual identity around your brand (which colors do you use, what does the logo look like, what message do you want to convey?), you can use product images to capture lifestyle images that reinforce the message of your brand.
For the attentive reader: creating lifestyle images can, of course, also be perfectly combined with the storytelling in your product listing!
4. Private label & branding: distinguishing yourself at the highest level
Of course, you can sell your product directly from the standard packaging of the supplier. You're not the only one! It's a cost-effective way to start selling on bol.com. But, ask yourself: how do you distinguish your product listing from competitors on bol.com? Then the above method is not the answer!
Those who want to distinguish themselves want to be unique. And those who want to be unique want to create a brand experience like no other competitor does. By private labeling your product, you're taking a huge step in this direction. Unlike the above tips for distinguishing yourself from the competition, private labeling products is a process that takes time.
5. The 'extra'
Adding a free accessory or an e-book with tips is a smart way to differentiate your product from the competition.
Let's be honest, would you choose 'an air conditioner' or 'a BreezeFreeze air conditioner incl. 10 free tips for more cooling at home'? Give your customer an unexpected extra by including a free e-book, a thermometer, or another 'extra'. This way, you can easily increase the value of your product.
Entrepreneurship online? Competition will always be there
In the article above, you read 5 ways to make your product listing stand out from the competition. If you apply the above tips, then selling on bol.com is one of the most accessible and interesting business models.
No matter what industry you start a business in, there will always be competition. The question is: how will you deal with it?
