This is why a strong title is so important
When you've purchased a product and you start creating the product listing (product description and product photos), you might overlook the importance of the title. The title on bol.com is often not very 'sexy'. When you search for a product on bol.com, you often see a title with all sorts of words that apply to the product.
Unlike products you can find on webshops, for example, it's not about coming up with a cool name for your product on bol.com. A cool name is nice and can be interesting for your branding, but a perfect title is about other things. A perfect title is about being 'found' by the bol.com and Google search engines. That's why you only want to include the most interesting words and word combinations in your title!
Keyword research is necessary for the perfect title
A common mistake when creating a strong title for bol.com is adding words based on assumptions. Are you selling a phone holder for running? Then it's possible that you would describe it as a 'running band' or 'running armband phone'.
By doing smart research, you'll find important keywords for your title on bol.com.
How do you do keyword research?
You can do keyword research via bol.com Trends, Google's Keyword Planner, Boloo's Keyword Verkenner, and also by getting inspiration from your competitors' titles on bol.com.
Take the time for this process. Write down all the keywords you can think of. Get inspired and collect the most popular and relevant search terms for your product.
This is what you need to know about long-tail search terms
In the world of keywords, we distinguish between 'short tail' and 'long tail'. Short tail search terms consist of less than three words. So, remember: keywords often don't focus on just one word, like 'running armband'.
Short tail: running armband, phone holder for running
Long tail: waterproof phone holder for running for iPhone
Long-tail search terms consist of three words or more. You'll see that long-tail search terms are often searched for less frequently than short search terms. This makes it tempting for many bol.com sellers to choose the short search terms instead.
Smarter than the competition
Creating the perfect title for bol.com goes beyond just combining as many popular keywords as possible. If you and 100 competitors focus on the same keywords, the chance of your product being found is still small.
Do you want to outsmart your competition? Then choose a combination of popular short-tail and relevant long-tail search terms. By incorporating more specific long-tail search terms into your title, you'll stand out for customers who are indeed looking for (for example) a 'waterproof phone holder for running for iPhone'.
Creativity is not necessary for your product title on bol.com
Whut!? Entrepreneurship IS creative, right? Yes, but you need to know when to focus on the data. While you're being creative in your keyword research, looking for interesting search terms and synonyms for your product, you want to focus on the data when finalizing your title.
Which search terms are popular? On which search terms is there maybe less search traffic, but can you still differentiate yourself from the competition? Make thoughtful considerations. Create your title based on the data and the knowledge you have (after reading this article) on this topic. This is where you're winning!
How to write the perfect title for bol.com? This is what the perfect title looks like!
Start your title with a search term that's frequently searched and add a specification to it – like 'waterproof' in this case. By starting with a longtail search term, you improve the title's readability.
A strong title for bol.com could look like this:
Waterproof Phone Holder – Running Band – Running Phone Armband – For iPhone and Samsung
The last addition to the title (For iPhone and Samsung) ensures that people searching for a sports armband for their iPhone or Samsung will see your listing in their search results more quickly. So don't be afraid to add specific and relevant points to your title!
How many characters does the perfect title on bol.com contain?
Finally, the title length is an important consideration. You want to find the perfect balance between including enough important search terms and keeping the title compact and readable. Therefore, stick to a maximum of 120 characters. Also, keep in mind that people searching on their phone will only see a small part of the title. So make sure the beginning of your title is the strongest.
This is it. Everything you need to know to create a perfect title for bol.com yourself. Good luck!
