SEO for your webshop: seize the opportunity
For many entrepreneurs, writing SEO webshop texts doesn't feel like a priority. Let's be honest: you just want to sell products as quickly as possible. Honestly, sharp SEO texts on your webshop don't directly lead to a rapid increase in sales. It takes some time for search engines like Google to become aware of your texts and, therefore, your products.
And yet... investing time and energy in getting your SEO right is of immense importance for the success of your webshop and/or your online store on bol.com. And precisely because it takes some time for Google to notice your texts, you want to start as soon as possible.
SEO: what is it and what is it used for?
SEO stands for Search Engine Optimization and, in short, means writing your webshop texts in such a way that Google shows them to your target audience. bol.com is also a kind of search engine. If you sell a luxury candle, for example, you want someone to find your luxury candle when they type 'luxury candle' on Google or Bol, rather than your competitor's.
Luckily, most entrepreneurs still don't make optimal use of SEO, so there are great opportunities for your webshop. Start from the beginning, and no search engine can ignore your products!
SEO = the right keywords = research
Writing good SEO texts starts with (small) research. What keywords are popular? On bol.com, you can use search trends, and Google gives you popular suggestions when you type a search query in the bar. Google's Keyword Planner is also a handy tool.
By doing research, you can find out which search terms people use most when looking for your product. In the example of the luxury candle, it could also be that many people search for 'beautiful candle' or 'candle gift'. And what about longer keyword combinations like 'luxury candle in a tin' or 'scented candle gift'?
Integrating keywords into your webshop text | TIP #1: be subtle
For both an independent webshop and selling products on a platform like bol.com, there's a clear 'rule' when it comes to writing an SEO product text:
In a good product text, you integrate the keywords in a subtle way, without overwhelming the reader with keywords.
Search engines like Google and Bol.com are intelligent enough to notice when you use too many keywords too frequently. This kind of text is not pleasant to read, and as a result, the texts, and therefore your products, are not quickly shown to your potential target audience.
Integrating keywords into your webshop text | TIP #2: start strong
Another important tip for writing a good SEO text for your webshop is to integrate the most important keywords, especially at the beginning of the text. So, make sure you have a strong SEO product title. Also, in the first paragraph, especially in the first two lines, you'll want to include your keyword(s) for sure.
Important parts of your product text, such as the title, the first paragraph, and subheadings, are seen as extra important by Google. Great places to integrate your keyword combinations!
A good SEO text starts with a good text
If you take SEO into account in your product texts, you'll be found more easily through Google and/or bol.com in the long run. That means: more visitors and more chances to sell your product. But it doesn't automatically mean that your conversion rate will increase.
A good SEO text should still be a good (and therefore converting) text. A product description that's a pleasure to read and gets your customer so excited about the product that it ends up in their shopping cart right away. That's the goal!
When writing SEO product texts, never forget that the text must be appealing to the reader at its core. Only then can SEO help you sell more.
