A perfect listing on bol.com or Amazon consists of a title with strong keywords, a powerful product description, and sleek product images. But designing professional and converting product images isn't that easy. At least, not if you don't prepare yourself.
In this article, you'll learn everything about the best preparation and must-know tips for a killer listing on bol.com thanks to converting product images for bol.com or Amazon.
1. Everything you need to know about preparing product images for bol.com or Amazon
Before you start with (outsourcing) product photography or designing existing product photos, it's essential that you understand the product 100%.
Product sample
To make sure you fully understand your product, you'll want to receive a sample first. This sample helps you, for example, to feel how the product lies in your hand and what it can mean for you.
Inspiration map
Before you start, collect existing content about your product in an inspiration map. This way, there's a good chance that a similar variant is already being offered on bol or Amazon.
2. Product information in a row
Make sure you have the following product information in a row before you actually start designing the listing product images:
- What are the benefits of the product?
- What are the product specifications (size, weight, color, etc.)?
- What's in the product packaging?
- And what (distinctive) features does your product have?
Be well aware of the difference between the features and benefits of your product. A feature of a product, for example, is: anti-slip handle. But a benefit of a product goes further: firm grip for optimal comfort.
3. Must-know tips for product images on bol.com or Amazon
- Keep your fonts (font usage) consistent
- Also, ensure a uniform color palette
- Use important keywords / short sentences in the image and go for as few words as possible.
- Opt for lifestyle images
- Use icons instead of unnecessary words
4. The different types of product images
Finally: after writing down the important benefits and distinctive features of your product, determine which types of images you want to add to your listing, in addition to the main image, for example:
- Before/after photo, for example with a curling iron
- Image with important benefit / important benefits
- Image with packaging content
- Clear installation explanation
- Us vs. them: comparing the product with the competition
- An image with dimensions, colors, weight, and/or specifications
