What is an EAN code exactly and why is it so important for online sellers? An EAN code (European Article Number) is a unique number sequence that makes each product identifiable worldwide. If you want to sell on bol.com, you need a valid EAN code for almost every product. In this comprehensive article, we'll explain everything about EAN codes: from the technical structure to the practical steps to request them.
What is an EAN code and how does it work?
EAN stands for European Article Number, now internationally known as GTIN (Global Trade Item Number). It's a standardized system that uniquely identifies products worldwide. Each EAN code is converted into a barcode that can be scanned by cash register systems, warehouse scanners, and logistics systems.
The EAN system was introduced in Europe in 1977 as a counterpart to the American UPC system. It has since grown into the global standard for product identification, managed by the international organization GS1. In the Netherlands, GS1 Netherlands is the official body that issues EAN codes.
The structure of an EAN-13 code
The most commonly used variant is the EAN-13, consisting of 13 digits. Each part has a specific meaning:
- Country prefix (2-3 digits) - indicates the country where the company is registered. The Netherlands uses prefix 87, Belgium uses prefix 54.
- Company number (4-7 digits) - the unique registration number of the company with GS1.
- Article number (2-5 digits) - the unique number assigned to the specific product by the company.
- Check digit (1 digit) - a calculation number that detects errors when scanning.
An EAN code starting with 87 is therefore registered by a Dutch company, while 54 refers to a Belgian company. The check digit is calculated using a mathematical formula that combines all the preceding digits.
What types of EAN codes exist?
There are several variants of EAN and GTIN codes, each for a specific purpose. Below is an overview of the most important types:
| Type code | Number of digits | Application | Example use |
|---|---|---|---|
| EAN-13 (GTIN-13) | 13 | Standard consumer products | Consumer electronics, clothing, household items |
| EAN-8 (GTIN-8) | 8 | Small packages | Chewing gum, lip balm, small candies |
| UPC-A (GTIN-12) | 12 | North American products | Products manufactured in the US or Canada |
| GTIN-14 | 14 | Trade units and packaging | Pallets, boxes with multiple products |
| ISBN | 13 | Books and publications | Physical and digital books |
| ISSN | 8 | Magazines and periodicals | Monthly magazines, newspapers, scientific journals |
For most products you sell on bol.com, you need an EAN-13 code. Books use an ISBN number, which is technically also an EAN-13 code (ISBN numbers start with prefix 978 or 979).
Why do you need EAN codes as a bol.com seller?
EAN codes are essential for selling through online marketplaces like bol.com. Here are the main reasons:
1. Mandatory for bol.com product offering
Bol.com requires a valid EAN code for almost all product categories. Without an EAN code, you simply cannot offer your product on the platform. This applies to both existing products (where you join an existing EAN) and new products (for which you need to request an EAN yourself).
2. Unique product identification
An EAN code ensures your product isn't confused with another. This is crucial for correct inventory management, price comparison, and showing the right product information to customers. With the Boloo Product Tracker, you can monitor products based on their EAN.
3. Automation of business processes
Using EAN codes automates many processes: inventory counting, ordering systems, return management, and invoicing all run smoother when each product has a unique code. Tools like the Boloo Sales Dashboard use EAN codes to present your sales data in an overview.
4. Buy block and competition position
On bol.com, multiple sellers often share the same EAN number. The buy block determines which seller is shown first. With the right EAN code and a good ranking, you increase your chance of winning the buy block.
5. Consumer trust
Products with a valid EAN code are seen as more trustworthy by consumers. It shows the product is registered and meets international standards.
What do EAN codes cost via GS1 Netherlands?
The cost of EAN codes depends on the type of connection with GS1 Netherlands and the number of codes you need. Below is an overview of the tariff structure:
| Package | Number of items | One-time costs | Annual costs | Suitable for |
|---|---|---|---|---|
| Starter | 1-10 | ± €75 | ± €45/year | Small sellers, starters |
| Basis | 11-100 | ± €150 | ± €150/year | Growing sellers |
| Uitgebreid | 101-1,000 | ± €300 | ± €300/year | Professional sellers |
| Enterprise | 1,000+ | On request | On request | Large companies, brands |
Rates are indicative and may change. Check the GS1 Netherlands website for current prices.
Note: you pay GS1 annual costs to keep your EAN codes active. Use the Boloo Winstcalculator to include these costs in your margin calculation.
How do you request EAN codes? Step-by-step
Requesting EAN codes goes through GS1 Netherlands. Follow these steps:
Step 1: Register your company
Make sure your company is registered with the Chamber of Commerce (KvK). You need a valid KvK number for registration with GS1.
Step 2: Choose your GS1 package
Determine how many unique items you want to provide with an EAN code. Choose the package that fits your current range and growth expectations.
Step 3: Register with GS1 Netherlands
Go to the GS1 Netherlands website and create an account. Fill in your company details and choose the desired package.
Step 4: Receive your company number
After registration, you will receive a unique GS1 company number. This number forms the basis of all your EAN codes.
Step 5: Assign EAN codes to products
Combine your company number with a unique item number per product. GS1 offers an online portal where you can manage your codes.
Step 6: Implement in your sales process
Enter the EAN codes on bol.com when you create products. Also, use the code on your packaging, in your inventory system, and on invoices.
Common mistakes with EAN codes
As a bol.com seller, you may encounter various pitfalls when using EAN codes:
Buying cheap EAN codes from third parties
Online, EAN codes are offered for a fraction of the GS1 price. These codes are often resold or invalid numbers. Bol.com can remove your product offer if the EAN code is not valid or does not belong to your company.
One EAN code for multiple products
Each unique product must have its own EAN code. Different colors, sizes, or versions of the same product require a separate EAN number. A red T-shirt in size M has a different EAN than the same T-shirt in size L.
Not checking the EAN code
Before entering an EAN code on bol.com, always check if the check digit is correct. An incorrect digit leads to scanning errors and problems with logistical processing. You can verify EAN codes via the GS1 database.
Forgetting to renew EAN codes
Your GS1 membership requires annual renewal. If you don't renew on time, your EAN codes will be deactivated and your products may be removed from bol.com.
EAN codes and the bol.com product database
When you offer a product on bol.com with an EAN code that already exists in the database, you will be linked to the existing product page. This means you will directly compete with other sellers of the same product. With the Boloo Product Database, you can research which products already exist and how many competitors there are.
For private label products (your own brand), you request new EAN codes via GS1. You then create a new product page on bol.com where you start as the only seller. This gives you full control over product information, images, and price.
Use the Keyword Verkenner to discover which search terms customers use for products in your niche. Combine this with a well-optimized product listing to achieve maximum visibility.
EAN code alternatives and related codes
In addition to the standard EAN-13, there are related identification codes that you may encounter as a seller:
- GTIN (Global Trade Item Number) - the overarching term for all barcode standards, including EAN-13, UPC, and GTIN-14.
- UPC (Universal Product Code) - the American equivalent of EAN, consisting of 12 digits. Automatically converted to EAN-13 by placing a 0 in front of the number.
- SKU (Stock Keeping Unit) - an internal article number that you assign yourself. This is not a replacement for an EAN code, but is used for internal inventory management.
- MPN (Manufacturer Part Number) - the article number of the manufacturer. Useful as a supplement to the EAN code, but not as a replacement.
Frequently asked questions about EAN codes
What is an EAN code exactly?
An EAN code (European Article Number) is a unique 13-digit barcode used to identify products worldwide. The code is used for inventory management, cash register systems, and online marketplaces like bol.com.
Do I always need an EAN code for bol.com?
Yes, for almost all product categories on bol.com, a valid EAN code is required. Only for certain categories, such as handmade products or certain media, may an exception apply.
Can I get EAN codes for free?
Official EAN codes via GS1 are not free. You pay a one-time registration fee plus annual maintenance costs. Be cautious of free or very cheap EAN codes from unofficial sources - these can cause problems on bol.com.
What is the difference between EAN and GTIN?
GTIN (Global Trade Item Number) is the overarching term for all product identification codes, including EAN-13, EAN-8, UPC-A, and GTIN-14. An EAN code is a specific type of GTIN.
How many EAN codes do I need?
You need a separate EAN number for each unique product (including color, size, and version variants). Count all your product variants to determine how many codes you need.
What happens if I use the wrong EAN code?
Using the wrong EAN code can lead to: customer confusion (wrong product displayed), return issues, removal of your offer by bol.com, and damage to your seller reputation.
Conclusion: EAN codes are essential for bol.com sellers
An EAN code is much more than just a barcode on a package. It's the key to correct product identification, efficient logistics, and successful selling on bol.com. Invest in official EAN codes via GS1 Netherlands, avoid common mistakes, and ensure each product in your range has its own unique code.
With tools from Boloo, you stay in control of your products, monitor your rankings, and optimize your listings. Start professionalizing your bol.com business today.
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