SEO & Keywords: what do these terms actually mean?
It's great that you know how to write a strong product description, but as long as potential customers aren't reading the text, you won't sell much either.
This brings you to your next mission: before customers can be convinced by your appealing product description, they need to land on your product page first. And that's quite a challenge, considering the tens or even hundreds of other sellers who also sell your product.
34,000 sellers on bol.com
What? 34 thousand. That's the number of sellers that were active on Bol.com by the end of 2020. And to think that Bol also offers its own products. All in all, there are millions of items on display on the platform. Fortunately, it's all about different niches, target groups, and products, so you usually only compete with a few hundred other sellers.
You're not average
Like in many areas of life, most sellers just do their thing. You're part of this community, you dive into tips and tricks, and you read this blog, so chances are you're already ahead of them.
Let's play a game
Then only the strong players remain. And this is where the real challenge begins. These are your competitors. This is the one seller you're competing against, because you want to outrank them in the search results.
Main rule: be friends with bol.com
If you want to sell your product successfully on Bol.com, you'd better make sure Bol likes you. This algorithm looks at the keywords you use in your product title and description.
Oh, and Google is also playing!
If you sell on bol.com, you sell on the internet. And that's good news. It means your product can also be listed on Google. A good Google ranking can significantly contribute to your revenue!
Let's get concrete
When it comes to keywords, Bol.com loves…
- Relevant keywords in a clear product title
- Relevant keywords in your product text
Google also loves the above, but adds a few more things:
- Keep titles under 70 characters to display the full title on Google
- Be generous with keywords in the first two sentences of your product description (max. 120 characters)
What works for you?
Bol and Google have similar preferences, but there are also differences. Whether it's better to go for 70 or between 70 and 100 characters is a matter of testing.
Defining keywords
One of the most important tools to determine which keywords are relevant for your product is Bol.com search trends. If there's one thing that's clear, it's that we often can't come up with the most important keywords ourselves.
