Email campaigns use triggers to determine when an email should be sent. You can think of a trigger as an event: when an event occurs, the trigger fires and the campaign starts.
You set a trigger when creating the campaign (you can also adjust this later). You can choose from the following triggers:
- On order (at the moment you receive an order)
- On shipment (at the moment the order status changes to shipped)
- On delivery (the estimated delivery date you have set for your product, after the product has been shipped)
- On return requested (as soon as the customer has submitted a return request)
- On return processed (at the moment you have processed a return in your bol.com seller account)
After a trigger fires, you can also set the time delay. A customer's email address remains available for up to two months after the order, so you can set the delay to up to 60 days.