Collecting reviews on bol.com: fix your emails!
Sell a great product on bol.com but feel like your conversion rate could be much higher? Collecting reviews on bol.com can be the deciding factor for many potential customers! Social proof (showing that customers recommend your product) is now an absolute must to run a profitable business. But how do you collect reviews on bol.com?
The #1 tool to collect reviews on bol.com
Taking matters into your own hands to receive more customer reviews is important. At the same time, bol.com has relatively strict rules when it comes to customer contact and marketing.
Despite the 'strict' rules, it's perfectly possible to serve your customers in such a way that they'll be happy to leave a positive review for you on bol.com. How? Thanks to a positive attitude!
Email marketing is the way to go. With one or two emails to your customer, where you provide value and then politely ask for a review, you'll take your review game to the next level!
Only smart customer focus leads to reviews
There are also rules for email marketing on bol.com. Generally, it's allowed to provide value and ask for a review.
How do you write a customer-focused email?
Of course, you can let your creativity run wild on this topic! As a rule of thumb, you can consider:
- Showing appreciation for the customer's trust
- Offering the customer extra value through tips
- Letting the customer know they can always reach out with questions
Remember that the emails we're talking about here are focused on collecting reviews. More reviews = (in many cases) more sales.
2 emails will do the trick
To get the maximum result from your email campaign, you can choose to focus solely on appreciation, tips, and service in the first email. A few days or a week later, you can send a mail with a friendly request for a review.
Practical examples that make a difference
Mail 1: Thank the customer for the purchase, share extra value about the product, and end with a message that the customer can always reach out with questions.
Mail 2: Be enthusiastic, curious, and modest while politely asking the customer for a review.