During Q4, but also in any other period of the year, you want to keep the return rate of your products as low as possible. Let's face it: returns can't always be avoided. But often enough, they can. Check out the tips below and optimize your products. The math is simple: Fewer returns = more profit 💸!
1. Look for feedback 🔍
Too many sellers tend to claim they don't know where the high number of returns comes from, because there's nothing wrong with the products. Or so they think. That's naive. There is something wrong, or the return rate wouldn't be so high. Top sellers do it differently. They proactively look for flaws.
Ready to improve? Don't stick your head in the sand and proactively look for the weaknesses of your product(s).
2. Check your product description. Again. 🧐
So, go through the entire customer journey and have others do the same. What expectations are created in the product description? Do these expectations match reality? An honest and complete product description prevents disappointment later on.
3. What's happening in the photos? 🖼️
Do the photos show the product as it is? Are you using lifestyle photos that realistically showcase the product? Does the color in the photo match the actual color of the product? Do the dimensions in the photo match the actual dimensions? These details make the difference between a satisfied customer and a return.
4. Packaging & manual are also a customer experience 📦
Does the product feel reliable and of good quality, just because of the packaging's appearance? A branded, sturdy product packaging and a well-written manual can have a significant impact on your return rate. Invest in quality at every touchpoint.
5. Offer more service than expected 💙
Thanks to the low-threshold return procedure at bol.com, customers don't hesitate to send their package back. Can you influence this? Of course, you can! What about offering more than a low-threshold contact option?
- Business card with WhatsApp number or QR code as an extra service
By offering direct contact, you give customers the opportunity to contact you before deciding to return their product. Often, a question can be answered quickly or a small problem can be solved quickly – and that saves another return.
